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Marketing

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APPLIED ARTS & SCIENCES

If you have an associates degree in Applied Arts & Sciences or technical or vocational courses from an accredited community or technical college, then the Bachelor of Applied Arts & Sciences (BAAS) may be the degree for you.

Marketing Core Curriculum

10 - English 1301 & 1302 Composition – 6 semester hours

20 - Math 1314 College Math or Higher – 3 semester hours

30 - Natural Sciences – 6 semester hours

Biology, Chemistry, Geology, Physics, or Bio/Physical Science

 

40 - Humanities – 3 semester hours

Humanities, Literature, Philosophy, Modern or Classical Lit. or Cultural Studies.

50 - Visual/Performing Arts – 3 semester hours

ARTS, MUSI, or DRAM

60 - American History 1301 & 1302 – 6 semester hours

70 - Political Science 2305 & 2306 – 6 semester hours

80 - Social/Behavioral Sciences – 3 semester hours

Anthropology, Criminal Justice, Economics, Geography, Political Science, Psychology or Sociology

90 - Institutionally Designated Option – 6 semester hours

SPCH 1311, 1315, 1318, or 1321

COSC 1301 or 1401, or BCIS 1305

Marketing Major Requirements

General Program Requirements – 4 semester hours

  • ENGL 3430 – Professional Writing

AAS General Requirements – 12 semester hours

  • SPCH 1311, 1315, 1318, or 1321 (CORE)
  • COSC 1301 or 1401, or BCIS 1305 (CORE)
  • COMM 3325 – Advanced Professional Speaking
  • COMM 4314 – Intercultural Communication
  • HUMA 4322 – Ethics

AAS LD Specialization – 24 - 44 semester hours

  • LD Vocational or Technical Credits (AAS track)

AAS UD Specialization – 15 semester hours

Marketing: 15 semester hours including MKTG 3303, Principles of Marketing, and 12 semester hours of UD MKTG courses by advisement. At least 9 semester hours must be taken from UHV.

UD Free Electives and/or Minor – 9 semester hours

Students may choose their UD Free Electives from any UHV courses offered (must meet prerequisites) with the exception of Business" courses. The total of LD and UD Coursework in ACCT, ECON, FINC, IBUS, MGMT, MKTG, QMSC or any other business discipline credited on the UD Free Electives BAAS degree plan may not exceed 24 semester hours.

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Notes

  • s.h. = semester hours
  • LD = Lower Division (Community College-Level: Freshman, 1000-level /Sophomore, 2000-level)
  • UD = Upper Division (University-Level: Junior, 3000-level /Senior, 4000-level)
  • The student is responsible for fulfilling all requirements on this degree plan and is encouraged to review the catalog that governs this degree plan.
  • Substitutions in this degree plan must be approved by following the same procedures as for the degree.
  • This document is an unofficial guide to your degree. Please contact an advisor for an official degree plan.
  • Must meet minimum requirements: 120 s.h. overall, 40 s.h. UD, of which 30 s.h. must be completed at UHV.

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