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Color Psychology for Branding

Brands and color are inextricably linked, became color offers and instantaneous method for conveying meaning and message without words.

Marketing experts define 'brand' as the 'name, term, sign, symbol or design, or a combination of them to help identify a company's product or services.' This way a brand communicates the 'idea' of company or products, by which consumers form a connection.

In the article titled How to Use The Psychology of Colors when Marketing by DashBurst for Small Business Trends, you can find a great outline breaking down some of the more popular brands by the color psychology used for their branding.

The Power of Color

Our minds are programmed to respond to color. For example, we stop our cars for red lights and go on green.

Brands and color are inextricably linked because color offers an instantaneous method for conveying meaning and message without words.

Color is the visual component people remember most about a brand followed closely by shapes/symbols then numbers and finally words.

Research has reinforced that 60% of the time people will decide if they are attracted or not to a message - based on color alone! You can find even more information onf the article title Why Color Matters by Jill Morton.

Color Increases Memory

If a picture is worth a thousand words, a picture with natural colors may be worth a million, memory-wise. Psychologists have documented that "living color" does more than appeal to the senses. It also boosts memory for scenes in the natural world.

Very important information!


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