Digital Media Expo 2016
Platforms, budgeting, creating content and multi-platform content integration is ever changing. DMX 2016 is all about Digital Media strategy. Learn more about using digital media effectively in a business world.
March 3, 2016
8:00 a.m.-3:00 p.m.
Kay and Ron Walker Auditorium
University of Houston Victoria, University North
3007 N. Ben Wilson St.
Early bird $45.00 per person
At the door $60.00 per person
Includes lunch and attendee packet.
|Advocate Digital Media||UHV Small Business Development Center|
8:00 a.m. - 8:30 a.m. Registration and Light Breakfast
8:30 - 8:45 a.m. Welcome
Dean Farhang Niroomand, UHV School of Business Administration;
Jason Holmes, Advocate Digital Media;
and Joe Humphreys, UHV SBDC
Internet of Things This session will cover how digital plays a major role in our lives and the importance of understanding how to take advantage of marketing opportunities.
Mobile Strategy - Competing in Mobile
Marketing Plan Creation This session will cover principles of marketing and general budget preparation by industry.
Engaging Social Media Creating engaging content for social media platforms
Content Marketing Panel - email, native, branding, video Attendees are asked to email their questions in advance to firstname.lastname@example.org with subject line "DMX Lunch Questions". These are questions like "What is content marketing?" "Why is content important?" "What forms can content marketing take?" "What is the best way to distribute content?"
Budgeting for Digital and 2016 Digital Projections
Using Google Analytics
There will be a short five-minute Q&A with each speaker following their presentation. Speakers also will available after the event to answer questions and provide guidance.