University of Houston-Victoria


President's Regional Advisory Board

September 13, 2016 Minutes

Members Present:  Sally Aman, Bret Baldwin, Debra Baros, Beatriz Espinosa, David Hinds, Zachary Hodges, Lane Keller, Lance LaCour, Margery Engel Loeb, Gene Moreno, Vic Morgan, Michael Rivet, Terry Robinson, Amy Schwartz, John Shutt, Kay Kerr Walker, Roger Welder, Debra Williams and Keith Williams

Absent:  Dorothy Alcorn, Art Calvo, Daniel Cano, Robert Jacklich, Betty McCrohan, Morgan Dunn O’Connor, Omar Rachid and Patty Shafer

UHV Attendees:  Wayne Beran, Paula Cobler, David Cockrum Jeffrey Di Leo, Joseph Galvan, Jay Lambert, Faye Landry, Jesse Pisors, Margaret Rice and Kathy Walton

I.    Welcome and Introductions

       Chair John Shutt called the meeting to order and welcomed our new board members – Zachary Hodges, Lance LaCour and Jack Swanson.

II.   Organizational Business

  • Approval of Minutes – Bret Baldwin moved that the minutes from the June 7, 2016, President’s Regional Advisory Board meeting be approved as written and Lane Keller seconded the motion. Motion Carried Unanimously
  • Dr. Vic Morgan introduced Dr. David Cockrum as the new Interim Provost.
  • PRAB Scholarship – Sally Aman gave an overview of PRAB Giving in FY16.  For the first time in at least 10 years, 100% of voting PRAB members made a gift to UHV during the 2016 fiscal year.  Collectively, PRAB members gave over $23,000 to the University in FY16.
  • Fundraising Update for PRAB Endowed Scholarship:
          -  Our effort to invite former PRAB members to give to the PRAB Scholarship Endowment has yielded some fruit.  Four (4) former PRAB members
              have collectively given $1,450 to the scholarship in the past weeks.  As of today, $16,990 has been given toward the PRAB Endowed Scholarship. 
             This means that we are only $8,010 away from our initial goal of $25,000.  When we have raised the full $25,000, the fund will be fully endowed
             and scholarship awards will begin to be generated.  Current PRAB members gave $15,490 to the PRAB Endowed Scholarship in FY16.

     -  This represents a great year of giving and a real accomplishment for our PRAB and the members should be applauded, especially for achieving 100%
        participation in giving at some level to some area of the university.  John Shutt recommended to keep working to build up the scholarship and to make it
        a “Life Time Giving.”


  • Tentative Dates for FY 2016-17 – John Shutt gave an overview of the 2016-2017 PRAB calendar dates and locations of the meetings.  Mr. Shutt also encouraged PRAB members to attend at least one commencement during the 2016-2017 school year. 
  • Commencement Information listed below: 

    -    Fall 2016 Commencement is held on Saturday, December 10th at 11:00 am in Katy at the Merrell Center, and

    -    Spring 2017 Commencements are held on Saturday, May 13th at 9:00 am and 1:00 pm in Victoria at Faith Family.

  • Agenda Items Process – Dr. Morgan presented the agenda item process saying that an e-mail will be sent asking for agenda items a few weeks before the meeting.  Please contact Dr. Morgan if you want to add something to the agenda. The next meeting will be held in the University Center President’s Conference Room.

  This Fall 2016 Commencement Speaker will be Dr. Don Smith.  Also, Dr. Morgan announced that the UHV Annual Report and Awards Ceremony will be held on
  Tuesday, November 15th at 6:00 pm at the Victoria College Emerging Technology Complex.

III.       Presentations

  • Dr. Morgan says he appreciates everything that PRAB members do for UHV. He announced the UHV Katy Celebration Ribbon Cutting on Thursday, September 15th at 3:30 – 5:00 pm at the 2002 W. Grand Parkway North in Katy on the 3rd floor Multi-Purpose Room.
  • Mr. Wayne Beran, Vice President Administration and Finance, presented a PowerPoint and shared a handout on the University’s Town Plaza Mall purchase at 1502 E. Airline, Victoria, TX.  Asking Price:  $2,500,000; Gross Area:  132,000 sq. ft.; Price/sq. ft.: $20.16; Lot Size: 10.80 acres.  Photos were shown of the mall.
    • Town Plaza Mall offers UHV immediate access to a substantial amount of much needed space at a very attractive price only a mile from campus.  Town Plaza can remediate our immediate space needs and also offer excellent possibilities for future growth and development.
    • Benefits of Purchase:
               -     Will house mostly non-academic and non-student activities,
               -     Located close to campus – 1.3 miles,
               -     Offers good value for growth as future demands arise,
               -     Since our main campus is land locked, this gives the main campus flexibility,
               -     Budget savings refurbishing at approximately $95 - $100.00 per square foot,
               -     Allows main campus to continue to grow and prosper in both academic and student success by moving some functions and departments.  Part of the
                     Library collection will be stored at this location, thus reducing the size of the new Library from 53,000 square feet to 40,000 square feet, which is
                     approximately $5 million in construction savings.
  • Why Spend Money on Refurbishing an Old Space?
    -     Offers excellent value with 10 acres and 132,000 square feet,
    -     Property is the only one of size located about a mile from campus,
    -     Don’t have resources to build new for the amount of space needed,
    -     Can begin to add programs and services almost immediately,
    -     Space can be refurbished as we have both the need and the resources,
    -     Leased areas can be consolidated into Town Plaza Mall thus savings to the budget,
    -     Leased areas include:  Dalkey Press – storage facility Facilities Services storage and Records Retention.
  • Current Needs:  Kinesiology Lab, Small Business Development Center (SBDC), Regional Center for Economic Development (RCED), Dalkey Press, Library Climate Controlled Storage, Athletics Offices and Competitive Gym, Storage –both climate controlled and not, Physics and Chemistry Lab, Petroleum College International (PCI) and Records Retention.
  • Long-Term Needs:  Off campus parking using shuttles to and from main campus, academic programs expansion (temporarily) housed until moved to main campus, incubator program for start-up businesses and possible location for non-profits – good opportunity for students to get involved with volunteer and internship activities.
  • Mr. Beran presented the Campus Expansion Plan of the Student Center/Learning Commons and Sophomore Student Housing.  The design on the Student Center/Learning Commons and Sophomore Student Housing is on-going and construction begins winter of 2016 and expected to be completed in Summer 2018. 
    • STEM Building selection process for Architectural and Engineering team is underway and expected completion in Fall 2019.
    • Other Current Projects:  Build-out of the shelled space on the 3rd floor of the North Building; renovations to the West and Center Buildings and purchase of Town Plaza Mall.
    • Future Projects: Includes over the next six (6) years:  Land/Building Acquisitions; Fifth Housing Facility and a Second Dining Hall.
    • Future Opportunities:  Funding and location for – Student Recreational Center and Athletic Complex, both of which will need to be funded externally.
  • Dr. Jay Lambert, Vice President Enrollment Management and Student Affairs, gave an enrollment update.
    • reported we are at 103% of budgeted credit hours,
    • currently there are 135 students on the “zap” list with 106 of those being full “zaps” for no payment made,
    • we are up by 48 students online, up 155 students in Victoria, down by 203 students in Katy,
    • up by 40% in spring transfer applications,
    • that housing is at 95%,
    • intramural student football games are being held on Monday night behind Jaguar Hall, and
    • a group of 27 students and 5 sponsors went to Baton Rouge, LA, and worked hard on assisting flood victims –“it was an amazing opportunity for our students and they did an amazing job.”
    • that September 30-October 1 will be UHV’s Family Weekend,
  • Dr. Jeffrey Di Leo, Dean, School of Arts and Sciences presented the American Book Review (ABR) Video.  The UH System Board of Regents met in May 2016 in Victoria and presented the ABR Reading Series with the Regents’ Academic Excellence Award. ABR Reading Series at UHV has developed a top-10 master’s publishing program, received funding from the National Endowment for the Arts; increased our community outreach, development and engagement; and further enhanced the reputation of UHV as a nationally recognized hub for humanities publications.
  • Ms. Paula Cobler, Director of Marketing and Communications, presented a presentation about the various initiatives used for marketing UHV’s new Katy location.  Ms. Cobler said there was very little time to market once a confirmation of the location was received on June 24.  A partial list of the marketing examples are Facebook ads, banner ads on, Google AdWords, an email blast, direct mail postcards and 3 billboards.  The marketing landing page,, received 11,164 page views in July, and the UHV Katy page,, received 5,840 page views in July.

  • Mr. Jesse Pisors, Vice President for Advancement and External Relations introduced Kira Mudd, Director for Alumni Relations and Annual Giving.
    Ms. Kira Mudd presented a presentation on Alumni Relations and Annual Giving  
    • Alumni Events FY16 –
      -    Family Weekend – in participation with other campus units.
      -    Commencement – Alumni representative speakers: Diane Kliem in Fall 2015 and Karen Garza in Spring 2016; sold Jaguar Spirit cords, commencement
           shirts and flowers and had volunteer alumni helping and welcoming students to the alumni community by UHV Connect.
      -    Homecoming 2016 – Inaugural Alumni Homecoming Banquet with 140 attendees; Alumnus of the Year – Mr. John Quitta and Young Alumnus of the Year
           – Mr. Shilo Monney.
      -    Homecoming Tailgate was held on Saturday, April 2, 2016 in Riverside Park was a great success.
      -    Alumni Road Trips – February 2016:  UH vs. Temple men’s basketball game – 28 attendees; July 2016:  Astros vs. Angels baseball game – 78
      -    Social Media Engagement – Facebook:  increased page likes by 12% (805 to 900); utilize post promotion to increase viewings; Twitter:  154 followers;
           Instagram: established August 2016.
  • Alumni Events FY17 –
    -    Continue Family Weekend participation; quarterly road trips (UH vs. Tulane football trip 11/12/16); quarterly alumni networking luncheons;
         regional alumni events; alumni homecoming banquet and tailgate and continue commencement alumni volunteer involvement.
    -    Student Philanthropy – Commencement – Jaguar Spirit Cords; Ring Ceremony – Spring 2017
    -    Social Media– Further develop social media impact through increased postings, calls to action, and alumni guest takeovers; develop and
         implement UHV social media ambassadors program.
    -    Electronic Communication– Develop monthly alumni e-newsletter; birthday celebration emails with vendor discounts and website/UHVConnect
  • Annual Giving FY16 –
    -    UHV alumni and friends– 3 direct mail solicitations, 2 email solicitations and telemarketing – 150 calling hours to UHV alumni.
    -    One For All, All For One employee giving campaign – 129 donors (30% of full-time employees); highest participation level in 7 years, $62,174
         dollars raised (increase of $17,711 from FY15); with matching: $124,348.
  • Annual Giving FY17 –
    -    UHV alumni and friends– 4 direct mail solicitations (beginning October 2016), 3 email campaigns (total of 10 emails) and telemarketing – 150+
         calling hours to UHV alumni and friends.
    -    One For All, All for One employee giving campaign – Goal:  189 donors to beat all-time high (45% of full-time employees).

Ms. Mudd unveiled the Alumni Count sheet and provided history information on UHV’s alumni, such as the total number of alumni since 1973 – 17,227, alumni by school, alumni by age range, alumni across the U.S., alumni across the world, etc.

  • Dr. Dave Cockrum, Interim Provost for Academic Affairs, presented a presentation on academic matters on nursing, international programs and class scheduling.
    • RN to BSN Program-  Registered Nurses (RN) with an Associate Degree in Nursing (AND) are eligible for this program; no clinical activities, coursework is all on-line; program began this Fall with 10 students; Spring semester currently has 9 new students admitted; accreditation is being sought through Commission of Collegiate Nursing Education (CCNE).  Our application has been accepted and program must complete two semesters before being eligible for accreditation.  The UHV site visit is scheduled for September 18-20, 2017.
    • International Programs– Director Ludmi Herath is from Sri Lanka.  She has traveled to China, Indonesia, Malaysia and Vietnam.  This Fall, she is traveling to India (New Delhi, Chennai, Mumbai, Hyderabad), Sri Lanka (Colombo, Kandy) and Nigeria (Lagos and Abuja).  Faculty and Staff Initiatives –   Faculty doing international traveling – Dr. Ricardo Texeira (Brazil); Dr. Jifu Wang and Dr. Yun Wan (China); and Dr. Hsin-Hui Lin (Taiwan). 
    • UHV Challenges in 2025:  Closing the Achievement Gap in Coastal South Texas
      -    By 2025 UHV should become a destination campus for 6,000 on-campus students;
      -    Problem Retention –
           Year 1 to Year 2 – 54.5%;
           Year 1 to Year 3 – 30.6%;
           Year 1 to Year 4 – 26.2%
  • How do undergrads view online courses?  - 2016 poll of 18-25 year old respondents found: 85% preferred taking courses in person and only 6% open to taking half or more of their classes online.
  • International Students – to retain their study visa international students MUST enroll in 12 semester hours with at least 9 semester hours taken face-to-face.
  • Class Scheduling
    -    MWF Classes -Total 150 minutes of instruction per week. (The 50 minute hour) 
         8:00 am-8:50 am
         9:00 am-9:50 am
         10:00 am-10:50 am
         11:00 am-11:50 am
         12:00 pm-12:50 pm
    -   TTh Classes - Total 150 minutes of instruction per week. 
        8:00 am-9:15 am
        9:30 am-10:45 am
        11:00 am-12:15 pm
        12:30 pm-1:45 pm
        1:00 pm-2:15 pm
        2:30 pm-3:45 pm
        4:00 pm-5:15 pm
    -   MW Classes - Total 150 minutes of instruction per week.
        1:00 pm-2:15 pm;
        2:30 pm-3:45 pm
        4:00 pm-5:15 pm
    -   Evening Classes - Total 150 minutes of instruction per week.
        4:00 pm – 6:45 pm
        7:00 pm – 9:45 pm
  • Increase number of Face-to-Face (F2F) classes – increase F2F, reduce online for undergraduates. Let small classes be taught as face-to-face, don’t convert to online and examine programs that are totally online to see if there is a face-to-face market.
  • IV.  President’s Remarks and Board Discussion

Dr. Vic Morgan reported at the August Board of Regent’s (BOR) meeting that the Chancellor received approval to negotiate the purchase of the Town Plaza Mall.  In December, UHV will request that the Ben Wilson Street be put on the BOR’s agenda.

Dr. Morgan commented on the June visit to China with Dean Niroomand.  Chairman Wu paid for the trip to China and UHV signed three and is working on Memorandum of Understandings with other Chinese universities. 

In closing, Dr. Morgan thanked everyone for their support of UHV and requested they call if they would like for him to speak with their organizations or other organizations in their home cities about UHV.


Meeting adjourned at 4:35 p.m.

Submitted by:  F. Landry
Approved:  9/6/16