Persuasive Messages
Most business correspondence attempts to get the reader to perform some sort of action. To write effective persuasive messages, follow the guidelines presented below:
- Analyze your readers, their needs, and their concerns.
- Overcome any objections your readers may have.
- Emphasize any possible reader benefits.
- Be honest and factual to gain credibility with your readers.
- Give your readers all the information they need to perform the action.