University of Houston-Victoria

Curriculum and Student Achievement

Persuasive Messages

Most business correspondence attempts to get the reader to perform some sort of action. To write effective persuasive messages, follow the guidelines presented below:

  • Analyze your readers, their needs, and their concerns.
  • Overcome any objections your readers may have.
  • Emphasize any possible reader benefits.
  • Be honest and factual to gain credibility with your readers.
  • Give your readers all the information they need to perform the action.