Marketing Degree Requirements

In addition to University and Lower Division requirements, students who desire to complete a BBA in Marketing must complete the following courses:

Upper Division Business Core

  • ENGL 3430 Professional Writing
  • MGMT 3303 Principles of Management
  • MKTG 3303 Principles of Marketing
  • BUSI 3303 Business Statistics
  • ACCT 3303 Financial Statement Analysis
  • COSC 3325 Information Systems in Organizations
  • MGMT 3304 Legal Environment of Business
  • FINC 3304 Business Finance
  • ECON 3305 Managerial Economics
  • MGMT 3306 Operations & Supply Chain Management
  • MGMT 4305 Leadership
  • MGMT 4308 Strategy and the Business Environment
  • MGMT 4309 Seminar in Strategic Management

Academic Concentration

  • MKTG 4311 - Buyer Behavior
  • MKTG 4313 - Marketing Research
  • MKTG 4340 - Marketing Management
  • Marketing Electives - Choose 9 hours of upper-division marketing electives
  • Business Elective - Choose any 3 hour upper-division business course

 BBA Marketing

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