Marketing is at the "core" of any business, as every company exists by offering a product or service to its customers. The Bachelor of Business Administration degree in Marketing is designed to prepare students for careers in fields such as brand management, advertising and promotion, sales, market research, retailing, and sports marketing. Check the courses you will need and/or RSVP for an Open House date today!
Marketing courses expose students to methods for successfully promoting goods and services in a dynamic and competitive environment, and cover topics such as consumer behavior, market segmentation, sales management, pricing, research methods, integrated marketing communications, international marketing, and ethics. Students pursuing this marketing major develop the skills necessary to develop marketing strategies and campaigns. Critical thinking and analytical decision-making are emphasized so that upon graduation students are equipped to step into key marketing roles.
Want to make a smart decision about college? Get career and salary information for the marketing degree.
The majority of the courses in the concentration will be taken online, with different course offerings in Victoria and Katy. The business core can be taken online or in one of the two campus in Victoria and Katy.
Please contact our advisors to learn more about how our program could help you find your dream job.