Strategic Management BBA students apply classroom learning to a real-world situation, and emerge from the experience with the confidence to handle challenges found in day-to-day business situations.
As a BBA student, you will develop a case analysis using the tools, theories, and ideas presented throughout the program. As a team, you will present the findings in a written document and during an oral presentation to a panel of faculty and alumni.
Students typically comment that the case competition is one of the most challenging, yet most rewarding, things they have done throughout the BBA program. The confidence they gain from this “real life” exercise is invaluable and is a springboard to future success!