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Marketing

Marketing Degree Requirements

Students who desire to complete a BBA in Marketing must complete the following courses:

University Core

State law requires that all University of Houston-Victoria students complete a general education Core Curriculum of 42 semester credit hours that serves as a broad foundation for the undergraduate degree. UHV’s 42-hour core curriculum is based on a series of basic intellectual competencies—reading, writing, speaking, listening, critical thinking, and computer literacy—that are essential to the learning process in any discipline. These requirements must be met by every student pursuing a baccalaureate degree program at UHV, regardless of his or her major. Visit the Texas General Education Core Curriculum WebCenter to verify whether the course(s) will satisfy core requirements.

  • 010 – Communication, 6 SCH
  • 020 – Mathematics, 3 SCH
  • 030 – Life and Physical Sciences, 6 SCH
  • 040 – Language, Philosophy and Culture, 3 SCH
  • 050 – Creative Arts, 3 SCH
  • 060 – American History, 6 SCH
  • 070 – Government/Political Sciences, 6 SCH
  • 080 – Social and Behavioral Sciences, 3 SCH
  • 090 – Institutionally Designated Option, 6 SCH*
    • SPCH 1315
    • COSC 1301, COSC 1401, or BCIS 1305

*refer to Lower Division Business Core below

Lower Division Business Core

  • ACCT 2301 OR ACCT 2401 Principles of Financial Accounting
  • ACCT 2302 OR ACCT 2402 Principles of Managerial Accounting
  • COSC 1301 OR COSC 1401 Introduction to Computing / Technology and Problem Solving
  • ECON 2301 Principles of Macroeconomics
  • ECON 2302 Principles of Microeconomics
  • MATH 1324 Finite Math / Math for Business and Social Sciences
  • BUSI 2305 Business Statistics (formerly BUSI 3303 Business Statistics)
  • SPCH 1321 Business and Professional Communication

Upper Division Business Core

  • COMM 3327 Managerial Communication
  • MGMT 3303 Principles of Management
  • MKTG 3303 Principles of Marketing
  • BUSI 3304 Data Analytics and Decision Making
  • MGMT 3304 Legal Environment of Business
  • FINC 3304 Business Finance
  • MGMT 4309 Seminar in Strategic Management

Academic Concentration

  • MGMT 3306 - Operations and Supply Chain Management
  • MKTG 4313 - Marketing Research
  • MKTG 4340 - Marketing Management
  • 3 courses selected from:
    • MKTG 4300 Selected Topics in Marketing (may be repeated as topics vary)
    • MKTG 3321 Selling and Sales Management
    • MKTG 4311 Buyer Behavior
    • MKTG 4312 Promotion Management
    • MKTG 4315 Business-to-Business Marketing
    • MKTG 4316 Electronic Marketing
    • MKTG 4317 Services Marketing
    • MKTG 4325 International Marketing

Electives

Electives (as needed to fulfill 120 semester credit hours). Must be academic credit.
Note: Students who are admitted to UHV as Freshmen (30 or fewer college hours completed) must complete UNIV 1300. This course is counted as an elective on the degree plan.