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Marketing

Marketing Degree Requirements

Students who desire to complete a BBA in Marketing must complete the following courses:

University Core

State law requires that all University of Houston-Victoria students complete a general education Core Curriculum of 42 semester credit hours that serves as a broad foundation for the undergraduate degree. UHV’s 42-hour core curriculum is based on a series of basic intellectual competencies—reading, writing, speaking, listening, critical thinking, and computer literacy—that are essential to the learning process in any discipline. These requirements must be met by every student pursuing a baccalaureate degree program at UHV, regardless of his or her major. Visit the Texas General Education Core Curriculum WebCenter to verify whether the course(s) will satisfy core requirements.

  • 010 – Communication, 6 SCH
  • 020 – Mathematics, 3 SCH
  • 030 – Life and Physical Sciences, 6 SCH
  • 040 – Language, Philosophy and Culture, 3 SCH
  • 050 – Creative Arts, 3 SCH
  • 060 – American History, 6 SCH
  • 070 – Government/Political Sciences, 6 SCH
  • 080 – Social and Behavioral Sciences, 3 SCH
  • 090 – Institutionally Designated Option, 6 SCH

Lower Division Business Core

Upper Division Business Core

Academic Concentration

Electives

Electives (as needed to fulfill 120 semester credit hours). Must be academic credit.
Note: Students who are admitted to UHV as Freshmen (30 or fewer college hours completed) must complete UNIV 1300. This course is counted as an elective on the degree plan.