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About the Program

Do you want to expand your understanding and learn the fundamentals of promoting goods and services for all kinds of brands? If so, the Bachelor of Business Administration in Marketing (BBA in Marketing) at the University of Houston-Victoria will teach you everything you need to know. Marketing knowledge is essential to anyone who wants to succeed in the business world.

Program Profile


Easy Transfer of Credits From Other Colleges and Universities


Flexible Evening Face-to-Face & Online Courses

Graduation Cap

Professors with Real-World Experience in Their Teaching Areas

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The Program Experience

Why UHV’s Undergraduate Marketing Program?

Are you creative? Do you like to think outside the box? Do you like the idea of creating campaigns to attract and retain customers? If you are interested in developing innovative solutions to today’s business problems, the BBA in Marketing is a perfect fit for you. Our program will prepare you for a marketing career in just about any business field, from brand management and advertising to retail and sports marketing.

Our marketing students develop all the skills they need to create strong marketing strategies and effective campaigns. They will become analytical thinkers and will feel confident when faced with any marketing-related decision.

As a student in the BBA in Marketing program, you will have an opportunity to learn from industry experts who have first-hand experience working in the marketing world. Our instructors will cover topics such as consumer behavior, sales management, international marketing, online marketing and more.


Degree Requirements

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"It takes perseverance to learn from mistakes and keep forging ahead."
Teri Moten, Class of 1996
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First Step to Your Undergraduate Marketing Program

The first step toward earning a BBA in Marketing is understanding the structure of the degree and the specific degree requirements. This is a 120-credit hour program that includes 42 general education credit hours, as well as lower and upper business core courses.

The marketing-specific core courses will include Buyer Behavior, Marketing Research and Marketing Management. You also will be able to choose from a variety of marketing and business electives to customize and round out your education to fit your specific goals and interests.

The majority of required courses for the marketing concentration are offered online. To make things as accommodating as possible for our students, the few courses that need to be completed in-person can be completed in Victoria and Katy.

Completing a BBA in Marketing is also your first step toward earning a Strategic MBA. If you wish to further your education, an MBA will provide advanced knowledge and expertise to give you a competitive advantage in the Marketing field.

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An undergraduate degree in marketing prepares you for a wide range of careers:

  • Advertising Account Executive
  • Brand Manager
  • Marketing Coordinator
  • Market Research Analyst
  • Digital Marketing Specialist
  • Public Relations Officer

Key Benefits of UHV

What makes UHV’s BBA in Marketing program special?

There are many benefits that come with choosing UHV’s program, including affordable tuition, flexible class offerings, and instruction from experienced industry professionals.

Through our AACSB-accredited program, you will learn from experienced instructors who can provide real-world learning opportunities. Graduates of the BBA in Marketing program are prepared to apply modern-day trends and research techniques to create effective marketing strategies.

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