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THE UHV MBA - Marketing

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THE UHV MBA - Marketing Degree Requirements

THE UHV MBA with a concentration in Marketing provides students with the tools to understand the scope of marketing research, buyer and industrial applications, and research methodologies to successfully analyze the ever-changing global environment. 

Contact an Advisor to have your transcripts reviewed, to find out if the GMAT exam can be waived, and to receive your customized degree plan.

Foundation/Prerequisite Courses

These courses are waivable based on prior coursework. If needed, these courses are offered in an 8-week format and can be completed in a single semester.

  • BUSI 6A02 Statistics and Research Methods
  • ACCT 6A01 Financial Reporting & Analysis
  • ECON 6A01 Economics for Managers

THE UHV MBA Core Courses

The core curriculum consists of the following courses, equivalent to 27 credit hours total.

  • ACCT 6352 Strategic Cost Management
  • MGMT 6352 Contemporary MIS Issues or BUSI 6361 Introduction to Business Analytics
  • MGMT 6354 Seminar in Management and Leadership
  • FINC 6352 Financial Management
  • MKTG 6352 Strategic Marketing Management
  • MGMT 6355 Operations and Supply Chain Management
  • MGMT 6359 Seminar in Strategic Management
  • MGMT 6399 Program Capstone
  • Choose one from: BUSI 6351 , ECON 6367 , FINC 6367 , MGMT 6356 , MGMT 6377 , MGMT 6387 , MKTG 6377; Overlap between this restricted elective and elsewhere on the degree plan is NOT permitted

Marketing Concentration

Total Program Requirements

Required Foundation/Prerequisite Courses {Varies by individual}
Required Core+Elective/Concentration Requirements 36 hours

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The Program Experience

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UJohn Schroeder, Fall 2019
Completing a graduate degree is serious business that takes a tremendous amount of dedication and focus.  While it was a tough three years, the payoff has been amazing."
John Schroeder, 2019 Strategic MBA
Liza Lybolt
My degree at UHV helped me with starting a business."
Liza Lybolt, 2017 Global MBA in Accounting; 2015 BBA in Accounting