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Strategic MBA - Marketing

Strategic MBA - Marketing

Effective Fall 2022, Pending Final Approval

Between 39 and 51 credit hours of coursework is needed to complete the Strategic MBA with a concentration in Marketing.

The curriculum consists of four (4) foundation courses, seven (7) core courses, two (2) capstone courses, one (1) required elective. The finance concentration can be completed by adding on three (3) additional concentration courses. All classes are 3 credit hours. Students who have sufficient academic backgrounds may be eligible to waive the BUSI 6301, QMSC 6351, ACCT 6351, and/or ECON 6351 foundation courses.

Contact an advisor to have your transcripts reviewed, to find out if the GMAT exam can be waived, and to receive your customized degree plan.

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Required Foundation Course (12 hours)

Required Core Courses (21 hours)

Required Capstone Courses (6 hours)^

Required Elective (3 hours)

Choose 1 from:

Optional Marketing Concentration (9 hours)

Marketing provides students with the tools to understand the scope of marketing research, buyer and industrial applications, and research methodologies to successfully analyze the ever-changing global environment. 

9 semester hours composed of electives selected from the following approved list, excluding above-selected elective.

Total Program Requirements

Required Foundation Courses* 12 hours
Required Core+Capstone+Elective Requirements 30 hours
OPTIONAL Academic Concentration 9 hours

^MGMT 6359 and MGMT 6399 is offered in the fall or spring terms only, and requires participation in the case conference event, held during the semester of MGMT 6399 course enrollment. Information regarding the event will be provided in the course.

*Students who have sufficient academic backgrounds may be eligible to waive the BUSI 6301, QMSC 6351, ACCT 6351, and/or ECON 6351 foundation courses, thus reducing total credit hours needed to complete program requirements.

Contact us about waiving the GMAT exam and to learn more about financing your degree.

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