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MKTG 3303 - 23255 Spring 2014

Course Number MKTG 3303 - 23255
Course Title Principles of Marketing
Location Online
Prerequisites Junior standing
Instructor Linda Hayes
Office Brazos Hall 322 (Sugar Land)
Office Hours Thurs 3PM-4PM Sugar Land; Wed 9AM-11AM Virtual Office Hours; or by appointment
Phone 281-275-8854
Fax
Email HayesL@uhv.edu
Faculty Homepage/URL http://www2.uhv.edu/hayesl
Technical Assistance with Learn 9 BusTechHelp@uhv.edu

Weekly Class Schedule

Topic
Introduction to Marketing
Social Responsibility and Marketing
Marketing Research
Segmenting Markets
Consumer Behavior
Business Markets
Product Strategies
New Product Development
Marketing Channels
Integrated Marketing Communications
Advertising and Public Relations
Sales Promotion
Pricing Strategies
Marketing Growth Strategies