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MKTG 6378 - 25063 Fall 2013

Course Number MKTG 6378 - 25063
Course Title Seminar in E-Marketing
Location Online
Prerequisites MKTG 6352
Instructor Jun Yang
Office Brazos Hall 332 (Sugar Land)
Office Hours Thurs 1PM-4PM Sugar Land/Virtual Office Hours; or by appointment
Phone 281-275-8836
Fax
Email yangj@uhv.edu
Faculty Homepage/URL http://www2.uhv.edu/yangju
Technical Assistance with Learn 9 BusTechHelp@uhv.edu

Weekly Class Schedule

WeekTopicAssignment
1Introduction of the Course & Chapter 1
2Chapter 2 Internet Value Chain
3Chapter 3 Business Models and Strategies
4Chapter 4 Direct Response and Database Foundations Chapter 5 Online Branding
5Chapter 6 Display Ad and other Acquisition tools
6Chapter 7 Email marketing
7Chapter 8 Search Marketing Exam 1
8Chapter 9 Social Media Marketing
9Chapter 10 Lead Generation and Conversion Chapter 11 CLV and CRM
10Chapter 12 Effective websites
11Chapter 13 Customer Service
12Chapter 14 Measuring & Evaluating Chapter 15 Regulation issuesExam 2
13Chapter 16 Mobile Marketing
14Thanksgiving break
15Project preparationExam 3