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MKTG 6372 - 25061 Fall 2013

Course Number MKTG 6372 - 25061
Course Title Marketing Research
Location Online
Prerequisites MKTG 6352
Instructor Jun Yang
Office Brazos Hall 332 (Sugar Land)
Office Hours Thurs 1PM-4PM Sugar Land/Virtual Office Hours; or by appointment
Phone 281-275-8836
Fax
Email yangj@uhv.edu
Faculty Homepage/URL http://www2.uhv.edu/yangju
Technical Assistance with Learn 9 BusTechHelp@uhv.edu

Weekly Class Schedule

WeekTopicAssignment
1Introduction and Chapter 1: Overview of Marketing Research & Chapter 2: Research Ethics
2Chapter 3: Problem Definition and Research Process & Chapter 4: Secondary Data
3Chapter 5 Qualitative Research
4Chapter 6 & 7 Survey and Online Research
5Chapter 8 & 9 Primary data: Observation and Experiments
6Chapter 10, 11 & 12 Questionnaire Design and Measurement
7Chapter 10, 11 & 12 Questionnaire Design and Measurement (continue)Exam 1
8Chapter 13 & 14 Sampling
9Chapter 15 Data analysis, Cross-Tabs
10Chapter 16 Hypotheses Testing
11Chapter 17 Regression
12Chapter 18: Multivariate Data AnalysisExam 2
13Additional topics on Regression & Conjoint Analysis Chapter 19 & 20 Research Report
14Thanksgiving break
15Project PreparationExam 3
16Final Project due