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MKTG 4317 - 25057 Fall 2013

Course Number MKTG 4317 - 25057
Course Title Services Marketing
Location Online
Prerequisites MKTG 3303
Instructor Linda Hayes
Office Brazos Hall 322 (Sugar Land)
Office Hours Thurs 3PM-4PM Sugar Land; Wed 9AM-11AM Virtual Office Hours; or by appointment
Phone 281-275-8854
Fax
Email HayesL@uhv.edu
Faculty Homepage/URL http://www2.uhv.edu/hayesl
Technical Assistance with Learn 9 BusTechHelp@uhv.edu

Weekly Class Schedule

Topic
Introduction to Services Marketing
Theories and Models of Service Quality
Customer Expectations of Service
Customer Perceptions of Service
Customer Research
Building Customer Relationships
Service Recovery
Service Innovation
Physical Evidence and Services
Service Delivery Strategies
Service Design Strategies
Integrated Marketing Communications
Pricing Strategies
Managing Demand and Capacity