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MKTG 3303 - 25051 Fall 2013

Course Number MKTG 3303 - 25051
Course Title Principles of Marketing
Location Online
Prerequisites Junior standing
Instructor Linda Hayes
Office Brazos Hall 322 (Sugar Land)
Office Hours Wed 9-11AM Virtual Office Hours; or by appointment
Phone 281-275-8854
Faculty Homepage/URL
Technical Assistance with Learn 9

Weekly Class Schedule

Introduction to Marketing
Social Responsibility and Marketing
Marketing Research
Segmenting Markets
Consumer Behavior
Business Markets
Product Strategies
New Product Development
Marketing Channels
Integrated Marketing Communications
Advertising and Public Relations
Sales Promotion
Pricing Strategies
Marketing Growth Strategies