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Weekly Schedule for MKTG 3303 - 24890

MKTG 3303 - 24890 Fall 2013

Course Number MKTG 3303 - 24890
Course Title Principles of Marketing
Location Sugar Land
Course Day and Time TH 4:00 PM—6:45 PM
Prerequisites Junior standing required for enrollment
Instructor Linda Hayes
Office Brazos Hall 322 (Sugar Land)
Office Hours Monday 9-11am online; Tuesday 3-4pm Sugar Land
Phone 832-842-3036
Faculty Homepage/URL

Weekly Class Schedule

Introduction to Marketing
Social Responsibility and Marketing
Marketing Research
Segmenting Markets
Consumer Behavior
Business Markets
Product Strategies
New Product Development
Marketing Channels
Integrated Marketing Communications
Advertising and Public Relations
Sales Promotion
Pricing Strategies
Marketing Growth Strategies