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University of Houston-Victoria
School of Business Administration
Textbook Information

MKTG 4313-23259 Spring 2014

Course NumberMKTG 4313-23259
Course TitleMarketing Research
PrerequisitesMKTG 3303 and BUSI 3303
InstructorCarmen Liutec
OfficeBrazos Hall 328 (Sugar Land)
Phone 281-275-8847
Technical Assistance with

Textbook Information

William G. Zikmund & Barry J. Babin, Essentials of Marketing Research, 5th Edition, 5th ed.,, ISBN 1133190642 (Required)

Information on Buying Textbooks

The Victoria College Bookstore carries textbooks for all UHV SBA courses.

Students may use the publishing information posted above to order their textbooks from their favorite book vendor. However, before doing so you should find out what your vendor's anticipated shipping time is, and what their return policy is. Also, you should not write in or remove shrinkwrap from any textbook or materials you purchase from any vendor until the first class day in the event that

  • the vendor supplies you with the wrong edition of your text,
  • the course instructor is forced to make a late change to the required textbooks,
  • you are forced to make a last-minute change to your schedule due to missing prerequisites, or
  • your course is canceled due to low enrollment.

In addition, be aware that, on occasion, certain outside vendors may substitute an international version of a textbook for the version you have requested without notice. International versions of textbooks may be quite different from the editions we require.