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University of Houston-Victoria
School of Business Administration
Textbook Information

MKTG 4311-23258 Spring 2014

Course NumberMKTG 4311-23258
Course TitleBuyer Behavior
PrerequisitesMKTG 3303
InstructorJoseph Ben-Ur
Phone 361-676-6143
Technical Assistance with

Textbook Information

Leon G. Schiffman and Leslie L. Kanuk, Consumer Behavior, 10th ed., Prentice Hall, ISBN 0135053013(Required)

Information on Buying Textbooks

The Victoria College Bookstore carries textbooks for all UHV SBA courses.

Students may use the publishing information posted above to order their textbooks from their favorite book vendor. However, before doing so you should find out what your vendor's anticipated shipping time is, and what their return policy is. Also, you should not write in or remove shrinkwrap from any textbook or materials you purchase from any vendor until the first class day in the event that

  • the vendor supplies you with the wrong edition of your text,
  • the course instructor is forced to make a late change to the required textbooks,
  • you are forced to make a last-minute change to your schedule due to missing prerequisites, or
  • your course is canceled due to low enrollment.

In addition, be aware that, on occasion, certain outside vendors may substitute an international version of a textbook for the version you have requested without notice. International versions of textbooks may be quite different from the editions we require.