|Course Number||MKTG 6378-25063|
|Course Title||Seminar in E-Marketing|
|Technical Assistance with Blackboard||BusTechHelp@uhv.edu|
Mary-Lou Roberts, Debra Zahay, Internet Marketing: Integrating Online and Offline Strategies, 3 ed., South-Western College Pub, ISBN 1133625908 (Required)
Kenneth Laudon, Carol Guercio Traver, E-commerce 2013, 9 ed., Pearson, ISBN 9780132730358(Recommended)
The Victoria College Bookstore carries textbooks for all UHV SBA courses.
Students may use the publishing information posted above to order their textbooks from their favorite book vendor. However, before doing so you should find out what your vendor's anticipated shipping time is, and what their return policy is. Also, you should not write in or remove shrinkwrap from any textbook or materials you purchase from any vendor until the first class day in the event that
In addition, be aware that, on occasion, certain outside vendors may substitute an international version of a textbook for the version you have requested without notice. International versions of textbooks may be quite different from the editions we require.