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Textbook(s) for MKTG 6372-25061

Course information for MKTG 6372-25061
SemesterFall 2013
Course NumberMKTG 6372-25061
Course TitleMarketing Research
PrerequisitesMKTG 6352
InstructorJun Yang
OfficeBrazos Hall 332 (Sugar Land)
Technical Assistance with

Textbook Information

Carl McDaniel, Jr. and Roger Gates, Marketing Research (with SPSS), 9 ed., John Wiley & Sons, Inc, , ISBN 9781118074619(Required)

Information on Buying Textbooks

The Victoria College Bookstore carries textbooks for all UHV SBA courses.

Students may use the publishing information posted above to order their textbooks from their favorite book vendor. However, before doing so you should find out what your vendor's anticipated shipping time is, and what their return policy is. Also, you should not write in or remove shrinkwrap from any textbook or materials you purchase from any vendor until the first class day in the event that

  • the vendor supplies you with the wrong edition of your text,
  • the course instructor is forced to make a late change to the required textbooks,
  • you are forced to make a last-minute change to your schedule due to missing prerequisites, or
  • your course is canceled due to low enrollment.

In addition, be aware that, on occasion, certain outside vendors may substitute an international version of a textbook for the version you have requested without notice. International versions of textbooks may be quite different from the editions we require.