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University of Houston-Victoria
School of Business Administration
Textbook Information

MKTG 4340-25058 Fall 2013

Course NumberMKTG 4340-25058
Course TitleMarketing Management
PrerequisitesMKTG 3303, FINC 3304, and MGMT 3306
InstructorZiad Swaidan
OfficeBrazos Hall 317 (Sugar Land)
Phone 281-275-8818
Technical Assistance with

Textbook Information

Ferrell/Hartline, Marketing Strategy, 6th ed., Cengage, ISBN 1-285-07304-5(Required)

Information on Buying Textbooks

The Victoria College Bookstore carries textbooks for all UHV SBA courses.

Students may use the publishing information posted above to order their textbooks from their favorite book vendor. However, before doing so you should find out what your vendor's anticipated shipping time is, and what their return policy is. Also, you should not write in or remove shrinkwrap from any textbook or materials you purchase from any vendor until the first class day in the event that

  • the vendor supplies you with the wrong edition of your text,
  • the course instructor is forced to make a late change to the required textbooks,
  • you are forced to make a last-minute change to your schedule due to missing prerequisites, or
  • your course is canceled due to low enrollment.

In addition, be aware that, on occasion, certain outside vendors may substitute an international version of a textbook for the version you have requested without notice. International versions of textbooks may be quite different from the editions we require.