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ECON 3305 - 24842 Fall 2013

Course Number ECON 3305 - 24842
Course Title Managerial Economics
Location Cinco Ranch
Prerequisites ECON 2301, ECON 2302, COSC 3325, and BUSI 3303
Instructor Chien-Ping Chen
Office
Office Hours Tue 10AM-Noon Sugar Land; Tue 6PM-7PM Cinco Ranch; or by appointment
Phone 281-275-8811
Fax
Email chenc@uhv.edu
Faculty Homepage/URL http://www2.uhv.edu/chenc/

Prerequisite Policy

Prerequisites for a course exist because the School of Business Administration faculty have determined that the knowledge, skills, and/or exposure students receive through the prerequisites is critical to their success in the course and their ability to contribute to their fellow students' learning experience. In addition, taking your core courses and concentration or elective courses in a prescribed sequence prepares you to integrate the knowledge and skills you are acquiring properly. Students bear the responsibility for verifying that they have the appropriate prerequisites for their courses. Students who enroll in a course without completing the prerequisites risk being dropped from the class at any time during the semester should their lack of prerequisites come to light. In addition, students who enroll without the prerequisites and as a result find themselves at a disadvantage in meeting course objectives will have no redress with the instructor.

Course Description

The development of basic economic concepts and their application to managerial decision making. This is an applied microeconomic theory and applied econometric course requiring the use of a statistical package. Credit will not be given for both ECON 3305 and ECON 3315.

Textbook Information

Thomas and Maurice, Managerial Economics: Foundations of Business Analysis and Strategy, 11th ed., McGraw-Hill, ISBN 978-0-07-802171(Required)eText ISBN-13 978-0-07-749878-8

Information on Buying Textbooks

The Victoria College Bookstore carries textbooks for all UHV SBA courses.

Students may use the publishing information posted above to order their textbooks from their favorite book vendor. However, before doing so you should find out what your vendor's anticipated shipping time is, and what their return policy is. Also, you should not write in or remove shrinkwrap from any textbook or materials you purchase from any vendor until the first class day in the event that:

  • the vendor supplies you with the wrong edition of your text,
  • the course instructor is forced to make a late change to the required textbooks,
  • you are forced to make a last-minute change to your schedule due to missing prerequisites, or
  • your course is canceled due to low enrollment.

In addition, be aware that, on occasion, certain outside vendors may substitute an international version of a textbook for the version you have requested without notice. International versions of textbooks may be quite different from the editions we require.

Course Relationship to Program Mission

The School of Business Administration prepares students for entry level and professional positions in business. BBA graduates will:

  • Comprehend the business environment and functions.
  • Demonstrate effective communication skills.
  • Demonstrate computer usage skills.
  • Employ ethical principles in all business situations.
  • Demonstrate the ability to work effectively on teams in diverse organizations.

AACSB Accreditation Standards

The School of Business Administration is accredited by AACSB International, the hallmark of excellence in management education. AACSB International accreditation represents the highest standard of achievement for business schools worldwide. Institutions that earn accreditation confirm their commitment to quality and continuous improvement through a rigorous and comprehensive peer review. AACSB International accreditation is the hallmark of excellence in management education. AACSB International accreditation adds value to your degree. The AACSB International accreditation standards require you to:

  • Operate with integrity in your dealings with faculty and other students.
  • Engage the learning materials with appropriate attention and dedication. (This standard recognizes the role students play in the creation of high-quality education. You cannot be passive, nor can your participation be superficial.)
  • Maintain your engagement when challenged by difficult learning activities.
  • Contribute to the learning of others. (Regardless of the delivery mode of the program, students should have opportunities to work together on some learning tasks. Students need to acknowledge their responsibilities to their fellow students by actively participating in group learning experiences.)
  • Perform to standards set by faculty.

Course Objectives

As a result of this course, students will:

  1. understand consumers' decision-making process in the product market.
  2. develop the ability to solve managerial decision problems on the cost of production and the level of production of goods.
  3. identify different market structures in the product market
  4. comprehend the importance of regression analysis in the demand, production, and cost estimations
  5. increase awareness of and experience with group dynamics and problem solving.

Course Evaluation Process

Grading Scale:

Your letter grade is determined using the grade distribution that follows. You can calculate your percentage grade at any time in the semester by dividing the points you have accrued by the total points available up to that point. This percentage is then matched to a letter grade.

A 90% or higher
B 80 to 89%
C 70 to 79%
D 60 to 69%
F Less than 60%

Course Assessments:

Midterm Exam25 %
Final Exam25 %
Homework Assignments (Individual)15 %
Case Study (Group)20 %
Attendance and Participation15 %

Midterm Exam

The midterm exam will be given on Monday, 10/28/2013. The 2.5-hour exam will cover the contents of Chapters 1-7 by multiple-choice questions only.

Final Exam

The final exam will be given on Monday, 12/9/2013. The 2.5-hour exam will cover the contents of Chapters 8-13 by multiple-choice questions only.

Homework Assignments (Individual)

There are four homework assignments. The instructions are available in www2.uhv.edu/chenc. The average of the highest three homework scores will contribute 15% toward your semester grade. They have to be your individual work. If any two students turn in exactly the same solution sheets, both students will be penalized by at least earning zero credit on all homework assignments. Please limit your answers for each homework assignment within 5 pages in MS Word or Excel format and turn in the hard copy in class. The due for each assignment is on the course schedule. Late assignment will cause at least 30% penalty on the grade.

Case Study (Group)

There are two cases (demand estimation and cost analysis) in which each case solution counts 10% toward semester average. The instructor will assign 2~3 students to form a group. Each group should turn in the solution sheets (hard copy) for each case on time. The due is on the course schedule. All the group members will receive the same grade. You have the responsibility to solve the free rider problem within your group. However, the instructor has the discretion to adjust the score for a group member if the non-participation behavior is confirmed. The data and instruction are available in www2.uhv.edu/chenc.

Attendance and Participation

Students will be randomly called on in the beginning of each class to answer briefly about the solution of selected self-test questions which are available in www2.uhv.edu/chenc. In the whole semester, each student will receive the same number of questions to answer in class. Credit will be given in proportion to the completed number of questions. For instance, if a student was asked to answer a total 5 questions, but only did 4 of them correctly, then the student would receive (15%)*(4/5) =12% of semester average. Unless the instructor is informed by your absence in advance, two times of call on with absence will result in losing all the 15% credits. Therefore, class attendance is very important. Absences will result in not only the loss of points in this category but also putting you very far behind in a very short time. Arriving late and leaving early without notice may be counted as half absence. Students who have to leave early because of emergence or acceptable reasons are expected to notify at the earliest time possible.

Reading Assessments

Your capacity to contribute to class discussions is directly related to your commitment to completing all reading assignments by the dates listed on the course schedule. Class participation grades will reflect both the quantity and the quality of your participation.

Makeup Exams

Make-up exams will only be given at the discretion of the instructor. Students are strongly cautioned to notify the instructor immediately if legitimate and insurmountable obstacles prevent them from participating in a scheduled exam session.

Late Assignments

The due dates for all assignments will be strictly followed. Late assignments may or may not be accepted at the instructor’s discretion; should the instructor accept a late assignment, he or she may reduce the grade of the assignment the equivalent of one (1) letter grade for each day the assignment is late.

Attendance Policy

According to the UHV Student Handbook, students are expected to be diligent in their studies and regular in class attendance. A student whose absences are determined by the instructor to be excessive shall be dropped prior to the last day to drop a course or withdraw from UHV with a grade of W or F. For students enrolled in online courses, "absence" connotes a failure to engage in class participation activities on a weekly basis. If an unforeseen crisis (including family emergencies, professional obligations, and technical difficulties) prevents you from fulfilling your course obligations, you are responsible for alerting your instructor to the reason for and anticipate duration of your absence.

Teaching and Learning Partnership

Teaching and learning is a partnership between faculty and students. I will fulfill my partnership obligations by serving as advisor, consultant, mentor and purveyor of general comments and clarifications of difficult or confusing concepts. To this end, I will respond to questions within 72 hours.  You will fulfill your partnership obligations by being a fully participative, responsive, helping, and working team member of the class.  You should check your UHV email frequently and respond to faculty in a timely fashion. Good business and professional etiquette is expected. No derogatory comments should be made. You may certainly disagree with others in class discussions, and you may state your disagreement (if you choose to); however, please do so in a polite manner.

Homework, take-home exams, case assignments and bulletin board participation all play an important role in your education in this course. They are an essential part of the learning process in that they require the synthesis and extension of concepts. They also help both the student and the instructor to evaluate one’s progress in mastering the material. Past experience indicates that generally the course material cannot be adequately mastered without active involvement on your part.

Discussion of homework assignments with others who are also struggling with them can be highly beneficial and is encouraged. Most real-life problems are solved through team efforts, and it is important to learn how to solve problems cooperatively. The interaction with others working on the same problem often reveals different approaches to common difficulties.

Academic Honesty

Each student is responsible for maintaining high standards of academic honesty and ethical behavior. In order that each student understands what is (or is not) acceptable behavior, the following guidelines are offered.

  • Discussion of assignments with other students and members of the faculty is both permitted and encouraged as a constructive educational practice.
  • Students are expected to write their exams, quizzes and papers on their own, based on their individual level of progress with the material.
  • Copying of another’s work and representing it as one’s own work is a serious academic offense, and will be treated as such.
  • Students are encouraged to review materials other than those required for the course in preparing assignments, but should always properly cite any sources used in assignment preparation.

UHV’s Student Handbook contains a detailed description of the university’s Academic Honesty Policy. In addition, tutors at the Academic Center (see section below) are available to assist you in providing proper citations for your source materials.

Disabled Student Policy

The University of Houston System complies with Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, pertaining to the provision of reasonable academic adjustments/auxiliary aids for students with a disability. In accordance with Section 504 and ADA guidelines, each University within the System strives to provide reasonable academic adjustments/auxiliary aids to students who request and require them. If you believe that you have a disability requiring academic adjustments/auxiliary aids, please contact your University’s student disability services center. University of Houston–Victoria, Office of Disability Services, 3007 N. Ben Wilson St., Suite 133-B University West, Victoria, TX 77901. Office phone – 361-570-4287; E-mail worleyc@uhv.edu; Website - www.uhv.edu/DisabilityServices

Student Absences on Religious Holidays

Per Texas state law, students will be excused from attending class and other required activities, including examinations, for the observance of a religious holy day, including travel for that purpose. A student whose absence is excused on these grounds will be allowed to take an examination or complete an assignment within one (1) week of the excused absence.

Sexual Harassment

Students who feel they are the victims of sexual harassment may contact the Associate Vice President for Student Affairs at 361-570-4290 and/or the Director of Human Resources/Affirmative Action at 361-570-4800.

Grievance Procedures

Students who have non-academic grievances or complaints may contact Student Services at 361-485-4409.

Student Success Center Services

The Student Success Center offers writing assistance to all UHV students in the form of paper reviews by peer tutors. Tutors will aid students in looking more critically at their own writing to examine issues such as organization, structure, and development of ideas. To submit a document for online tutoring, or to schedule an appointment for face-to-face tutoring, please visit the Student Success Center online http://uhv.mywconline.com/. For more information about the Student Success Center and its library of online resources, visit the Center's Web site at http://www.uhv.edu/ac or stop by Suite 129 (University West in Victoria).

Weekly Class Schedule

DaysWeekTopicAssignment
8/261Chapter 1 Managers, Profits, and Markets
9/92Chapter 2 Demand, Supply, and Market Equilibrium
9/163Chapter 3 Marginal Analysis for Optimal Decisions
9/234Chapter 4 Basic Estimation TechniquesDue Homework 1 in class
9/305Chapter 5 Theory of Consumer Behavior
10/76Chapter 6 Elasticity and Demand
10/147Chapter 7 Demand Estimation and Forecasting
10/218Chapter 8 Production and Cost in SRDue Homework 2 and Case 1 in class
10/289Midterm Exam (CHs 1-7)
11/410Chapter 9 Production and Cost in LR
11/1111Chapter 10 Production and Cost Estimation
11/1812Chapter 11 Managerial Decisions in Competitive MarketsDue Homework 3 in class
11/2513Chapter 12 Managerial Decisions for Firms with Market Power
12/214Chapter 13 Strategic Decision Making in Oligopoly MarketsDue Case 2 in class
12/915Final Exam (CHs 8-13)Due Homework 4 in class