Andrew Baerg

Andrew Baerg

Andrew Baerg, Ph.D.
Chair, Arts & Humanities Division
Professor of Communication
Phone: (361) 570-4201

Dr. Baerg’s primary research interest involves the relationship between sport and the media with a specific focus on the cultural and social significance of the medium of the sports video game. His prior research has focused on the relationship between sport and culture in sports game franchises like Fight Night, Madden Football, NBA Live, NBA 2K and Fifa Soccer. His work has been published in the International Journal of Sport Communication, Electronic Journal of Communication, and Sociology of Sport Journal as well as being included in anthologies addressing sports fans, sport history and role-playing games. Dr. Baerg is a member of the National Communication and Popular and American Culture associations. He is also a founding member of the International Association for Communication and Sport.

His first memories of sports video games involve playing Intellivision’s Major League Baseball at a friend’s house as a child. From there, he graduated to running virtual baseball leagues using his Commodore 64 and Micro League Baseball before moving on to a Commodore Amiga and Earl Weaver Baseball. Today, Dr. Baerg can usually be found playing the latest sports video game of some kind, typically the most recent version of Sports Interactive’s, Football Manager.

When not working, Dr. Baerg enjoys cycling and watching just about whatever sport happens to be in season. He avidly follows the San Antonio Spurs and Iowa Hawkeyes and will never betray his favorite childhood team, the Detroit Red Wings.

Undergraduate Courses Taught at UHV

  • COMM 3310 Introduction to Communication Theory (fall)
  • COMM 4318 Mass Media Communication (spring)
  • COMM 4326 Digital Games and Popular Culture (spring)

Selected Research

  • Baerg, A. (2015). Exploiting nationalism and banal cosmopolitanism in EA’s Fifa World Cup 2010, In Brookey, R.A. and Oates, T. (Eds.), Playing to Win: Sports, Video Games, and the Culture of Play (pp.172-190). Indiana University Press.
  • Baerg, A. (2014). Neoliberalism, Risk and Uncertainty in the Video Game, In Di Leo, J.R. and Mehan, U. (Eds), Capital at the Brink: Overcoming the Destructive Legacies of Neoliberalism (pp.186-214). Open Humanities Press.
  • Baerg, A. (2014). Biopolitics, Algorithms, Identity--Electronic Arts and the Sports Gamer, In Brummett, Barry and Ishak, Andrew (Eds.), Sports and Identity: New Agendas in Communication (pp.245-261). Routledge.
  • Baerg, A. (2013). Digital hoops history: NBA 2K12 and remediating basketball's past. Communication and Sport, 1(4), 365-381. doi: 10.1177/2167479512459179
  • Baerg, A. (2012). Risky business: Neo-liberal rationality and the computer RPG. In G. Voorhees, J. Call & K. Whitlock (Eds.), Dungeons, Dragons, and Digital Denizens: The Digital Role-Playing Game (pp. 153-173). New York: Continuum.
  • Baerg, A. (2011). Classifying the digital athletic body: Assessing the implications of the player attribute rating system in the sports video game. International Journal of Sport Communication, 4, 133-147.