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University of Houston-Victoria

UHV Marketing

The Marketing & Communications Department communicates UHV's stories to audiences inside and outside the university community.

The marketing and communications team develops, executes and monitors public relations and marketing plans to ensure the best possible return on the investment of university resources. We guide the university's marketing and public relations efforts by identifying target audiences, selecting appropriate communication vehicles, developing a fitting message and determining the timing to distribute each message. We also gauge the effectiveness of such efforts and make ongoing adjustments to improve our strategies and their results.

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