University of Houston-Victoria

Marketing

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UHV Marketing Department

Welcome to the Marketing Department of the University of Houston-Victoria.

The Marketing Department serves the university by communicating the many UHV stories to audiences inside and outside the university community. The marketing team develops, executes and monitors public relations and marketing plans to ensure the best possible return on the investment of university resources. We guide the university's marketing and public relations efforts by identifying target audiences, selecting appropriate communication vehicles, developing a fitting message and determining the timing to distribute each message. We also gauge the effectiveness of such efforts and make ongoing adjustments to improve our strategies and their results.