HB2504
University Of Houston-Victoria
Click here to open a new window to search Spring 2013 – Current Instructor & Course Information
Course Online Syllabus
Fall 2011
| Department | MKTG | Course Number | 3303 | Section Number | 25139 |
| Name of Course | Principles of Marketing | ||||
| Name of Instructor | Ben-Ur,Joseph | ||||
This information may not constitute all course policies; students are responsible for all course requirements established by their instructors during the semester and all institutional policies as established in the UHV student handbook. | |||||
Learning Objectives
As a result of this course, students will
- demonstrate the ability to develop the criteria to evaluate the quality of market research and apply the results to an organization's decision-making process.
- be able to segment markets, identify attractive targets and focus the firm's marketing mix toward those targets when crafting the firm's market strategy.
- develop an understanding of the relationship of marketing to other organizational functions.
- understand the ethical, cultural, social and global impact of an organization's marketing activities.
- recognize marketing's unique role in contributing to an organization's competitive advantage in the marketplace.
- evaluate the importance of changes on the technological. social and economic environments on an organization's marketing activities.
Major Assignments/Exams
| Four Exams | 60 | ||
| Three case reports | 30 | ||
| Participation | 10 |
Required Reading
Pride and Ferrell, Marketing,2012 ed., ISBN 0538475404.
Recommended Reading
No additional readings have been recommended for this course.
List of Discussion/Lecture Topics
Course topics have not been submitted.
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