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Course Online Syllabus

Fall 2011

Department ECONCourse Number3305 Section Number25078
Name of Course Managerial Economics
Name of Instructor Chen,Chien-Ping

This information may not constitute all course policies; students are responsible for all course requirements established by their instructors during the semester and all institutional policies as established in the UHV student handbook.


Learning Objectives

As a result of this course, students will

  1. understand consumers' decision-making process in the product market
  2. develop the ability to solve managerial decision problems on the cost of production and the level of production of goods
  3. identify different market structures in the product market
  4. comprehend the importance of regression analysis in the demand, production, and cost estimations
  5. increase awareness of and experience with group dynamics and problem solving

Major Assignments/Exams

Homework Assignments (Individual) 20%
Discussion Board (Group) 20%
Case Study (Individual) 10%
Midterm Exam 25%
Final Exam 25%

Required Reading

Thomas and Maurice, Managerial Economics,9th ed., ISBN 9780073402819.


Recommended Reading

No additional readings have been recommended for this course.


List of Discussion/Lecture Topics

  • Managers, Profits, and Markets
  • Demand, Supply, and Market Equilibrium
  • Marginal Analysis for Optimal Decisions
  • Basic Estimation Techniques
  • Theory of Consumer Behavior
  • Elasticity and Demand
  • Demand Estimation and Forecasting
  • Review Week: Adobe Connect Session [7:00~8:00PM, 10/13 (Thu)]
  • Production and Cost in SR and LR
  • Production and Cost Estimation
  • Managerial Decisions in Competitive Markets
  • Managerial Decisions for Firms with Market Power
  • Strategic Decision Making in Oligopoly Markets
  • Thanksgiving Holidays
  • Final Exam (Online Access 1:00-6:00PM, 12/5)