HB2504
University Of Houston-Victoria
Click here to open a new window to search Spring 2013 – Current Instructor & Course Information
Course Online Syllabus
Fall 2011
| Department | MKTG | Course Number | 6352 | Section Number | 25050 |
| Name of Course | Strategic Mktg Management | ||||
| Name of Instructor | Yang,Jun | ||||
This information may not constitute all course policies; students are responsible for all course requirements established by their instructors during the semester and all institutional policies as established in the UHV student handbook. | |||||
The syllabus for this course has not been submitted.
Learning Objectives
As a result of this course, students will
- Take a systematic approach to strategic decision making in Marketing.
- Comprehend the basic concepts, principles and theories of contemporary marketing thought.
- Analyze the key environmental factors (such as demographic, economic, natural, technological, political-legal, and social-cultural developments) and their impact on marketing strategy.
- Be able to conduct competition analysis, select target markets and choose a profitable positioning strategy.
- Evaluate an organization's marketing situation and develop marketing strategies that create a sustainable competitive advantage.
Major Assignments/Exams
| Exams (assessing course learning objectives 1-5) | 50 | ||
| Participation (assessing course learning objectives 1-5) | 15 | ||
| Case Analysis (Group Work) | 15 | ||
| Individual Report (assessing course learning objectives 1-5) | 20 |
Required Reading
Philip Kotler and Kevin Lane Keller, A Framework for Marketing Management,4th ed., ISBN 0136026605.
Recommended Reading
No additional readings have been recommended for this course.
List of Discussion/Lecture Topics
Course topics have not been submitted.
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