HB2504
University Of Houston-Victoria
Click here to open a new window to search Spring 2013 – Current Instructor & Course Information
Course Online Syllabus
Fall 2011
| Department | MKTG | Course Number | 4340 | Section Number | 25049 |
| Name of Course | Marketing Management | ||||
| Name of Instructor | Swaidan,Ziad | ||||
This information may not constitute all course policies; students are responsible for all course requirements established by their instructors during the semester and all institutional policies as established in the UHV student handbook. | |||||
Learning Objectives
As a result of this course, students will
- Comprehend the basic principles and theories of contemporary marketing management. Review the essentials, major concepts, and tools of marketing management.
- Understand the importance of defining the organization’s mission and its core market as the first step in managing the organization's marketing function.
- Demonstrate the ability to set relevant, measurable, and realistic objectives to fulfill the organization's mission.
- Comprehend the marketing planning process which includes situation analysis, strategy development, financial analysis, and controls.
- Demonstrate the ability to develop a marketing plan.
Major Assignments/Exams
| Test 1 | 100 points | ||
| Test 2 | 200 points | ||
| Test 3 | 200 points | ||
| Assignments: Case Analysis & Reports | 200 points | ||
| Case Analysis Drafts (2) | 100 points | ||
| Participation | 200 points |
Required Reading
Ferrell and Hartline, Marketing Strategy,5th ed., ISBN 053846738X.
Recommended Reading
No additional readings have been recommended for this course.
List of Discussion/Lecture Topics
Course topics have not been submitted.
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