HB2504
University Of Houston-Victoria
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Course Online Syllabus
Fall 2011
| Department | MKTG | Course Number | 4311 | Section Number | 25048 |
| Name of Course | Buyer Behavior | ||||
| Name of Instructor | Ben-Ur,Joseph | ||||
This information may not constitute all course policies; students are responsible for all course requirements established by their instructors during the semester and all institutional policies as established in the UHV student handbook. | |||||
Learning Objectives
As a result of this course, students will
- Comprehend and apply consumer research, market segmentation
- Comprehend and analyze consumer personality, perception, learning, attitude and attitude change
- Comprehend and analyze the influence subculture, cross-culture/international environment, opinion leadership, diffusion of innovations, on buyer behavior consumer
- Comprehend models of consumer decision-making
- Comprehend and analyze buyer behavior and consumer motivation
- Comprehend and analyze the influence of communication, reference groups, family, social class and culture on buyer behavior
Major Assignments/Exams
| Active class participation | 20 | ||
| Three case reports | 30 | ||
| Three exams | 30 | ||
| Exam 4: Final exam | 20 |
Required Reading
Leon G. Schiffman and Leslie L. Kanuk, Consumer Behavior,10th ed., ISBN 0135053013.
Recommended Reading
No additional readings have been recommended for this course.
List of Discussion/Lecture Topics
Course topics have not been submitted.
Social Networks
