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Course Online Syllabus

Fall 2011

Department MKTGCourse Number3303 Section Number25046
Name of Course Principles of Marketing
Name of Instructor Blodgett,Jeffrey

This information may not constitute all course policies; students are responsible for all course requirements established by their instructors during the semester and all institutional policies as established in the UHV student handbook.

Learning Objectives

As a result of this course, students will

  1. recognize marketing's unique role in contributing to an organization's competitive advantage in the marketplace.
  2. evaluate the importance of changes on the technological. social and economic environments on an organization's marketing activities.
  3. demonstrate the ability to develop the criteria to evaluate the quality of market research and apply the results to an organization's decision-making process.
  4. develop an understanding of the relationship of marketing to other organizational functions.
  5. be able to segment markets, identify attractive targets and focus the firm's marketing mix toward those targets when crafting the firm's market strategy.
  6. understand the ethical, cultural, social and global impact of an organization's marketing activities.
  7. understand the ethical, cultural, social and global impact of an organization''s marketing activities.
  8. develop an understanding of the relationship of marketing to other organizational functions.
  9. evaluate the importance of changes on the technological. social and economic environments on an organization''s marketing activities.
  10. demonstrate the ability to develop the criteria to evaluate the quality of market research and apply the results to an organization''s decision-making process.
  11. be able to segment markets, identify attractive targets and focus the firm''s marketing mix toward those targets when crafting the firm''s market strategy.
  12. recognize marketing''s unique role in contributing to an organization''s competitive advantage in the marketplace.

Major Assignments/Exams

Midterm Exam 100 points
 
 
Exams 350 points
Quizzes 250 points
Marketplace LIve simulation 225 points
Case Summaries & Company Presentation 75 points
Participation & Professional Conduct 100 points

Required Reading

Pride and Ferrell, Marketing,12 ed., ISBN 0538475404.

Pride and Ferrell, Marketing,2012 ed., ISBN 0538475404.

Students will need to purchase a license to use the Marketplace Live business simulation. The license will be purchased online. Instructions will be given in class. The cost is $30.

Students will need to purchase a license to use the Marketplace Live business simulation. The license will be purchased online. Instructions will be given in class. The cost is $30. For a preview go to: http://marketplace-simulation.com/

Recommended Reading

No additional readings have been recommended for this course.

List of Discussion/Lecture Topics

  • Overview of Marketing
  • Overview of Marketing
  • Market Segmentation
  • The Marketing Environment
  • Customer Behavior
  • Consumer Behavior
  • Market Segmentation
  • Business Markets
  • Products and Services (1)
  • Products and Services (2)
  • Midterm #1
  • Pricing
  • Distribution & Supply Chain
  • Sales Management
  • Advertising and Promotion
  • e-Marketing
  • Midterm #2
  • Ethics & Global Markets
  • Final Exam