University Of Houston-Victoria
Course Online Syllabus
|Department||MKTG||Course Number||6371||Section Number||24041|
|Name of Course||Seminar-Consumer Behavior|
|Name of Instructor||Swaidan,Ziad|
This information may not constitute all course policies; students are responsible for all course requirements established by their instructors during the semester and all institutional policies as established in the UHV student handbook.
As a result of this course, students will
- Comprehend the basic concepts, principles and theories of contemporary consumer behavior. (Assessment methods: exams. Bloom learning level: 2)
- Understand how customers think and behave: how they learn about new products; what interests them; how they evaluate different products and services; how they make their choices; and how they feel after purchasing a product. (Assessment methods: case analysis. Bloom learning level: 2)
- Study the external influences on consumer decision making. This course will consider the impacts of the groups that consumers belong to: such as how their families, social groups, ethnicities, and cultures affect how they buy and what they buy.
- Utilize the knowledge of CB to develop (prepare) marketing strategies and marketing mixes (product, price, promotion, and place strategies) that deliver better value to selected target markets. (Assessment methods: case analysis. Bloom learning level: 3)
|Test 1||100 points|
|Test 2||100 points|
|Test 3||150 points|
|Test 4||150 points|
|Weekly DB discussions||200 points|
|Assignments & Reports||200 points|
|Participation (other)||100 points|
Michael R. Solomon, Consumer Behavior,9th ed., ISBN 0136110924.
No additional readings have been recommended for this course.
List of Discussion/Lecture Topics
Course topics have not been submitted.