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Course Online Syllabus

Spring 2012

Department MKTGCourse Number6371 Section Number24041
Name of Course Seminar-Consumer Behavior
Name of Instructor Swaidan,Ziad

This information may not constitute all course policies; students are responsible for all course requirements established by their instructors during the semester and all institutional policies as established in the UHV student handbook.

Learning Objectives

As a result of this course, students will

  1. Comprehend the basic concepts, principles and theories of contemporary consumer behavior. (Assessment methods: exams. Bloom learning level: 2)
  2. Understand how customers think and behave: how they learn about new products; what interests them; how they evaluate different products and services; how they make their choices; and how they feel after purchasing a product. (Assessment methods: case analysis. Bloom learning level: 2)
  3. Study the external influences on consumer decision making. This course will consider the impacts of the groups that consumers belong to: such as how their families, social groups, ethnicities, and cultures affect how they buy and what they buy.
  4. Utilize the knowledge of CB to develop (prepare) marketing strategies and marketing mixes (product, price, promotion, and place strategies) that deliver better value to selected target markets. (Assessment methods: case analysis. Bloom learning level: 3)

Major Assignments/Exams

Test 1 100 points
Test 2 100 points
Test 3 150 points
Test 4 150 points
Weekly DB discussions 200 points
Assignments & Reports 200 points
Participation (other) 100 points

Required Reading

Michael R. Solomon, Consumer Behavior,9th ed., ISBN 0136110924.

Recommended Reading

No additional readings have been recommended for this course.

List of Discussion/Lecture Topics


Course topics have not been submitted.