University Of Houston-Victoria
Course Online Syllabus
|Department||MKTG||Course Number||4340||Section Number||24037|
|Name of Course||Marketing Management|
|Name of Instructor||Blodgett,Jeffrey|
This information may not constitute all course policies; students are responsible for all course requirements established by their instructors during the semester and all institutional policies as established in the UHV student handbook.
No course objectives have been submitted.
No course assessments have been submitted
STRATx, Markstrat Business Simulation, ed., ISBN .
Ferrell and Hartline, Marketing Strategy,5th ed., ISBN 053846738X.
Each student must purchase a license to use the Markstrat simulation. The cost is approximately $50. Licenses are purchases online. Directions to purchase the simulation will be posted on Blackboard.
No additional readings have been recommended for this course.
List of Discussion/Lecture Topics
- Spring Break
- Final Exam Week