HB2504
University Of Houston-Victoria
Click here to open a new window to search Spring 2013 – Current Instructor & Course Information
Course Online Syllabus
Spring 2012
| Department | MKTG | Course Number | 4340 | Section Number | 24037 |
| Name of Course | Marketing Management | ||||
| Name of Instructor | Blodgett,Jeffrey | ||||
This information may not constitute all course policies; students are responsible for all course requirements established by their instructors during the semester and all institutional policies as established in the UHV student handbook. | |||||
Learning Objectives
No course objectives have been submitted.
Major Assignments/Exams
No course assessments have been submitted
Required Reading
STRATx, Markstrat Business Simulation, ed., ISBN .
Ferrell and Hartline, Marketing Strategy,5th ed., ISBN 053846738X.
Each student must purchase a license to use the Markstrat simulation. The cost is approximately $50. Licenses are purchases online. Directions to purchase the simulation will be posted on Blackboard.
Recommended Reading
No additional readings have been recommended for this course.
List of Discussion/Lecture Topics
- Introduction
- Spring Break
- Final Exam Week
Social Networks
