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Course Online Syllabus

Spring 2012

Department MGMTCourse Number4309 Section Number23965
Name of Course Strategic Management
Name of Instructor Chapa,Olga

This information may not constitute all course policies; students are responsible for all course requirements established by their instructors during the semester and all institutional policies as established in the UHV student handbook.

Learning Objectives

As a result of this course, students will

  1. Synthesize ambiguous, uncertain, and conflicting data in formulating strategic plans.
  2. Know the concepts, theories, and frameworks of strategic analysis
  3. Analyze the business environment to aid in developing strategic direction.
  4. Apply the concepts, theories, and frameworks of strategic analysis to identify strategic issues and develop strategic options.
  5. Apply written and verbal communication skills to case analysis.
  7. Integrate the knowledge gained in prior core business courses to address strategic issues.

Major Assignments/Exams

Mid-Term Project 25%
Final Project 25%
BBA Presentation 20%
Discussion Board 10%
Power Point Presentation 10%
Quizzes 5%
ETS Exam 5%

Required Reading

John E. Gamble and Arthur A Thompson Jr., Essentials of Strategic Management the Quest for Competitive Advantage,2 ed., ISBN 9780078137143.

Recommended Reading

No additional readings have been recommended for this course.

List of Discussion/Lecture Topics

  • Introduction
  • Strategy and the Quest for Competitive Advantage
  • Leadership and the Strategic Management Process
  • Evaluating a Company''s External Environment
  • Evaluating a Company''s External Environment
  • Internal Situational Analysis
  • Internal Situational Analysis
  • Spring Break
  • Five Generic Competitive Strategies
  • Supplementing the Chosen Competitive Strategy
  • Strategies for Competing in International Markets
  • Strategies for Multinational Corporations
  • Ethical Business Strategies
  • BBA Conference Review
  • Final Project Due