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Course Online Syllabus

Spring 2012

Department MGMTCourse Number4322 Section Number23959
Name of Course Strategy & Bus Environment
Name of Instructor Cloninger,Peggy Ann

This information may not constitute all course policies; students are responsible for all course requirements established by their instructors during the semester and all institutional policies as established in the UHV student handbook.

The syllabus for this course has not been submitted.


Learning Objectives

As a result of this course, students will

  1. be able to comprehend the non-market issues, interests, institutions, and information that influence strategy formation. (Bloom 2)
  2. be able to describe the non-market environments of various organizations. (Bloom 2)
  3. be able to integrate the influence of non-market environments and the development of competitive strategy. (Bloom 4)
  4. evaluate various alternatives to cope with the non-market environment. (Bloom 4)
  5. be able to understand the social responsibility of business. (Bloom 2)
  6. be able to explain the global non-market forces that impact strategy formation. (Bloom 2)

Major Assignments/Exams

Quizzes 20
Midterm 20
Class Participation 20
Individual Case 20
Final 20

Required Reading

Steiner and Steiner, Business, Government and Society,12th ed., ISBN 9780073405056.

Selected readings and videos from the UHV electronic library or PBS websites as assigned. These are available free and are online

Recommended Reading

No additional readings have been recommended for this course.

List of Discussion/Lecture Topics

  • Introduction to Business, Government & Society (BGS)
  • Models of BGS
  • Business Environments
  • Business Power and Concerns
  • Corporate Social Responsibility
  • Ethics and Corporate Culture & Individual Case Part I
  • Ethical Reasoning and Decisions
  • MIDTERM WEEK.Online midterm Start between 1:00 p.m and 3:p.m.
  • Spring Break
  • Business in Politics
  • Multinational Corporations & Individual Case Part II
  • Globalization and Trade
  • Environment Challenges and Management
  • Consumerism and the Evolving Workplace & Individual Case Part III
  • Civil Rights and Corporate Governance
  • FINAL Exam Sunday May 6 Start between 1:00 p.m and 3:p.m.