HB2504
University Of Houston-Victoria
Click here to open a new window to search Spring 2013 – Current Instructor & Course Information
Course Online Syllabus
Spring 2012
| Department | MGMT | Course Number | 4322 | Section Number | 23958 |
| Name of Course | Strategy & Bus Environment | ||||
| Name of Instructor | Huang,Shengsheng | ||||
This information may not constitute all course policies; students are responsible for all course requirements established by their instructors during the semester and all institutional policies as established in the UHV student handbook. | |||||
Learning Objectives
As a result of this course, students will
- be able to comprehend the non-market issues, interests, institutions, and information that influence strategy formation. (Bloom 2)
- be able to describe the non-market environments of various organizations. (Bloom 2)
- be able to integrate the influence of non-market environments and the development of competitive strategy. (Bloom 4)
- evaluate various alternatives to cope with the non-market environment. (Bloom 4)
- be able to understand the social responsibility of business. (Bloom 2)
- be able to explain the global non-market forces that impact strategy formation. (Bloom 2)
Major Assignments/Exams
| Quizzes | 20 | ||
| Midterm | 20 | ||
| Class Participation | 20 | ||
| Individual Case | 20 | ||
| Final | 20 |
Required Reading
Steiner and Steiner, Business, Government and Society,13th ed., ISBN .
Recommended Reading
No additional readings have been recommended for this course.
List of Discussion/Lecture Topics
- Framework of Studying Business and External Environment (I)
- Framework of Studying Business and External Environment (II)
- Corporate Social Responsibility
- Business Ethics
- Case Study 1
- Business and Government Relationship
- Review, and Q&A
- Exam (1)
- Globalization and MNCs
- SPRING BREAK!
- Business and Natual Environment
- Case Study 2
- Consumerism
- Workplace and HR
- Corporate Governance
- Case Study 3
- Review and Q&A
- Exam (2)
Social Networks
