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Course Online Syllabus

Spring 2012

Department MGMTCourse Number4322 Section Number23712
Name of Course Strategy & Bus Environment
Name of Instructor Huang,Shengsheng

This information may not constitute all course policies; students are responsible for all course requirements established by their instructors during the semester and all institutional policies as established in the UHV student handbook.


Learning Objectives

As a result of this course, students will

  1. Be able to comprehend the non-market issues, interests, institutions, and information that influence strategy formation. (Bloom 2)
  2. Be able to describe the non-market environments of various organizations. (Bloom 2)
  3. Be able to integrate the influence of non-market environments and the development of competitive strategy. (Bloom 4)
  4. Evaluate various alternatives to cope with the non-market environment. (Bloom 4)
  5. Be able to understand the social responsibility of business. (Bloom 2)
  6. Be able to explain the global non-market forces that impact strategy formation. (Bloom 2)

Major Assignments/Exams

Class participations 15%
Midterm Exam 22%
In-Class Quizzes 20%
Written Case Report 20%
Final Exam 23%
Academic Integrity  
Late Submissions  

Required Reading

Steiner and Steiner, Business, Government and Society,13th ed., ISBN 9781121369344.


Recommended Reading

No additional readings have been recommended for this course.


List of Discussion/Lecture Topics

  • Weekly schedule will be handed out in class.