HB2504
University Of Houston-Victoria
Click here to open a new window to search Spring 2013 – Current Instructor & Course Information
Course Online Syllabus
Spring 2011
| Department | MKTG | Course Number | 6352 | Section Number | 23693 |
| Name of Course | Strategic Mktg Management | ||||
| Name of Instructor | Swaidan,Ziad | ||||
This information may not constitute all course policies; students are responsible for all course requirements established by their instructors during the semester and all institutional policies as established in the UHV student handbook. | |||||
Learning Objectives
As a result of this course, students will
- Comprehend the basic concepts, principles and theories of contemporary marketing thought. Review the essentials, major concepts, and tools of strategic marketing management. (Assessment methods: exams. Bloom learning level: 2)
- Analyze the key demographic, economic, natural, technological, political-legal, and social-cultural developments in the macro-environment and their impact on marketing strategy. (Assessment methods: case analysis.
- Comprehend the strategic marketing planning process which includes situation analysis, strategy development, financial analysis, and controls. (Assessment methods: project analysis. Bloom learning level: 3)
- Competition analysis & positioning, target market examination (demographics, needs, trends, and growth), and SWOT analysis. (Assessment methods: project analysis. Bloom learning level: 4)
- Evaluate an organization's marketing situation and develop marketing mixes, strategies, tactics, and programs that create sustainable competitive advantages for the firm in delivering value to its target markets. (Assessment methods: project analysis. Bloom learning level: 6)
Major Assignments/Exams
| Exam 1 | 100 points | ||
| Exam 2 | 150 points | ||
| Test 3 | 250 points | ||
| Assignments | 200 points | ||
| Participation | 100 points |
Required Reading
Kotler & Keller, A Framework for Marketing Management 4th/E,4th Edition ed., ISBN 0136026605.
Recommended Reading
No additional readings have been recommended for this course.
List of Discussion/Lecture Topics
Course topics have not been submitted.
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