HB2504
University Of Houston-Victoria
Click here to open a new window to search Spring 2013 – Current Instructor & Course Information
Course Online Syllabus
Spring 2011
| Department | MKTG | Course Number | 4340 | Section Number | 23690 |
| Name of Course | Marketing Management | ||||
| Name of Instructor | Ben-Ur,Joseph | ||||
This information may not constitute all course policies; students are responsible for all course requirements established by their instructors during the semester and all institutional policies as established in the UHV student handbook. | |||||
Learning Objectives
As a result of this course, students will
- Have the ability to identify critical performance measures needed to control the organization's marketing function.
- Demonstrate the ability to develop a strategic marketing plan.
- Understand how to apply buyer behavior theories to the development of marketing strategy.
- Demonstrate the ability to use marketing and consumer research in identifying marketing opportunities.
- Demonstrate the ability to set relevant, measurable, and realistic objectives to fulfill the organization's mission.
- Understand the importance of defining the organization’s mission and its core market as the first step in managing the organization's marketing function.
Major Assignments/Exams
| Participation | 20% | ||
| Midterm exam | 20% | ||
| Case report | 40% | ||
| Final exam | 20% |
Required Reading
Ferrell and Hartline, Marketing Strategy,5th ed., ISBN 053846738X.
Recommended Reading
No additional readings have been recommended for this course.
List of Discussion/Lecture Topics
Course topics have not been submitted.
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