HB2504
University Of Houston-Victoria
Click here to open a new window to search Spring 2013 – Current Instructor & Course Information
Course Online Syllabus
Spring 2011
| Department | MKTG | Course Number | 3303 | Section Number | 23683 |
| Name of Course | Principles of Marketing | ||||
| Name of Instructor | Swaidan,Ziad | ||||
This information may not constitute all course policies; students are responsible for all course requirements established by their instructors during the semester and all institutional policies as established in the UHV student handbook. | |||||
Learning Objectives
As a result of this course, students will
- Develop an understanding of the basic concepts and theories of buyer behavior and its role in creating relative advantage in the organization’s markets.
- Demonstrate the ability to evaluate the importance of changes in the macro environment (e.g., technological, social, political, and economical) on an organization’s marketing activities.
- Demonstrate the ability to segment markets, identify attractive target market segments and focus on the organization’s marketing mix towards those target segments when crafting the organization’s marketing strategy.
- Recognize marketing unique role in contributing to an organization competitive advantage in the marketplace.
- Develop an understanding of the relationship of marketing to other organizational functions.
Major Assignments/Exams
| Test 1 | 100 points | ||
| Test 2 | 100 points | ||
| Test 3 | 200 points | ||
| Test 4 | 200 points | ||
| DB Discussions | 300 points | ||
| Class Participation | 100 points |
Required Reading
William M. Pride & O.C. Ferrell , Marketing,15th ed., ISBN 0547167474.
Recommended Reading
No additional readings have been recommended for this course.
List of Discussion/Lecture Topics
Course topics have not been submitted.
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