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Course Online Syllabus

Spring 2011

Department MGMTCourse Number4309 Section Number23652
Name of Course Strategic Management
Name of Instructor Nwabueze,Uchenna Malachy

This information may not constitute all course policies; students are responsible for all course requirements established by their instructors during the semester and all institutional policies as established in the UHV student handbook.

Learning Objectives

As a result of this course, students will

  1. Synthesize ambiguous, uncertain, and conflicting data in formulating strategic plans.
  2. Integrate the knowledge gained in prior core business courses to address strategic issues.
  3. Apply written and verbal communication skills to case analysis.
  4. Analyze the business environment to aid in developing strategic direction.
  5. Apply the concepts, theories, and frameworks of strategic analysis to identify strategic issues and develop strategic options.
  6. Know the concepts, theories, and frameworks of strategic analysis.

Major Assignments/Exams

Midterm Project /DB 25%
Final Project /DB 30%
Project Presentation 25%
Quizzes 15%
ETS Test 5%

Required Reading

John E. Gamble and Authur A Thompson Jr., Essentials of Strategic Management the Quest for Competitive Advantage,2 ed., ISBN 9780078137143.

Recommended Reading

No additional readings have been recommended for this course.

List of Discussion/Lecture Topics

  • Introduce yourself. Overview of the Course
  • Strategy and the Quest for Competitive Advantage.
  • Leadership and the Strategic Management Process
  • Evaluating a Companys External Environment
  • Internal Situational Analysis
  • Project Analysis:
  • Individual Projects/Mid-Term Exam
  • The Five Generic Competitive Strategies
  • Supplementing the Chosen Competitive Strategy
  • Strategies for Competing in International Markets
  • Strategies for Multi-business Corporations
  • Superior Strategy Execution
  • Preparation / BBA Conference in Sugarland
  • BBA Conference Review/Thanksgiving Holiday
  • Ethical Business Strategies, CSR, and Environmental Sustainability.
  • Final Exam