HB2504
University Of Houston-Victoria
Click here to open a new window to search Spring 2013 – Current Instructor & Course Information
Course Online Syllabus
Summer 2011
| Department | MKTG | Course Number | 4325 | Section Number | 19139 |
| Name of Course | International Marketing | ||||
| Name of Instructor | Swaidan,Ziad | ||||
This information may not constitute all course policies; students are responsible for all course requirements established by their instructors during the semester and all institutional policies as established in the UHV student handbook. | |||||
Learning Objectives
As a result of this course, students will
- Understand the basic concepts, principles and theories of contemporary international marketing thought.
- Understand the basic concepts, principles and theories of contemporary international marketing thought.
- Explain the impact of the economical, cultural, governmental, political, technological and environmental factors on the international marketing activities.
- Explain the impact of the economical, cultural, governmental, political, technological and environmental factors on the international marketing activities.
- Understand the various issues, opportunities, and problems related to conducting business in todays dynamic global economy.
- Understand the issues, opportunities, and threats related to conducting business in today‘s dynamic global economy.
- Describe global competition and international target markets.
- Describe global competition and international target markets.
- Discuss marketing situations and suggest marketing mixes (product, price, promotion, and place strategies), strategies, tactics, and programs that create sustainable competitive advantages for global firms in delivering value to their target markets.
- Discuss marketing situations and suggest marketing mixes (product, price, promotion, and place strategies), strategies, tactics, and programs that create sustainable competitive advantages for global firms in delivering value to their target markets.
Major Assignments/Exams
| Test 1 | 250 points | ||
| Exam 1 | 250 points | ||
| Test 2 | 250 points | ||
| Exam 2 | 250 points | ||
| Weekly DB Discussions | 300 points | ||
| Assignment | 100 points | ||
| Participation | 100 points |
Required Reading
Warren J. Keegan and Mark S. Green, Global Marketing,6th Edition ed., ISBN 0137023863.
Recommended Reading
No additional readings have been recommended for this course.
List of Discussion/Lecture Topics
Course topics have not been submitted.
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