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University Of Houston-Victoria

Faculty CV

Name: Jun Yang
Position/Title: Assistant Professor
Work Address: University of Houston-Victoria
3007 North Ben Wilson
Victoria, Texas 77901
Work Telephone: 361-570-4848 Work Email: yangj@uhv.edu

Educational Background/Training

  • Ph.D. Syracuse University,  MARKETING,  2005 
  • M.S. Syracuse University,  Applied Statistics,  2005 
  • M.S. Hong Kong University of Science and Technology,  Economics,  2000 
  • B.S. Fudan University,  International Business,  1998 

Relevant Teaching Experience

  • Assistant Professor of Marketing, The University of Mississippi (2005 - 2009)

Academic Scholarship/Research/Creative Endeavors


  • Simmons, L. , Conlon, S. , Mukhopadhyay, S. & Yang, J. (2011). A Computer Aided Content Analysis of Online Review. Journal Of Computer Information Systems, 52(1), 43-55.
  • Mai, E. , Yang, J. & Chen, H. (2011). Primary product network size on complementary product sales: Moderating effects of customer characteristics. International Journal Of Retail & Distribution Management, 39(11), 851-866.
  • Yang, J. , Mai, S. & Ben-Ur, J. (2011). Did you tell me the truth? The influence of online community on eWOM. International Journal of Market Research (formerly Journal of the Market Research).
  • Yang, J. & Mai, E. (2010, Sep/Oct). Experiential goods with network externalities effects: An empirical study of online rating system. Journal Of Business Research, 63(9-10), 1050-1057.
  • Yang, J. (2010). Third Party Distributor in the Hotel Industry: An Analytical Study of Their Contract Design. International Journal of Intercultural Information management, 2(3), 263-273.
  • Yang, Y. , Gourley, D. , Gourley, G. , Faris, R. , & Yang, J. (2010, May). African American Patients' Attitudes toward Proactive Health Behaviors after Exposure to Direct-to-consumer Advertising. Journal of the National Medical Association, 102(5), 408-15.
  • Yang, J. (2010). Modeling the diffusion process with Indirect Network Externalities. Journal of Information Systems Technology and Planning.
  • Yang, J. & Li, Y. (1999). The Reform of Interest Rate System and the Development of State Owned Banks of China. Financial Reference.
  • Proceedings

  • Mai, E. , Yang, J. & Ben-Ur, J. (2012). What Drives Experiential Product Reviewers of Third-Party Websites?. American Marketing Association Winter Educators Conference.
  • Yang, J. , Lu, J. , Yu, C. & Hayes, L. (2012). The impact of Social Capital and Personality Traits on e-learning. American Marketing Association Winter Educators Conference.
  • Yang, J. , Mai, S. & Ben-Ur, J. (2011). Online community and eWOM. 2011 American Marketing Association Winter Marketing Educators' Conference.
  • Yang, J. (2010). Modeling the diffusion process with Indirect Network Externalities. Intellectbase International Consortium Conference.