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University Of Houston-Victoria

Faculty CV

Name: Andrew Baerg
Position/Title: Assistant Professor
Work Address: University of Houston-Victoria
3007 North Ben Wilson
Victoria, Texas 77901
Work Telephone: 361-570-4848 Work Email: baerga@uhv.edu

Educational Background/Training

  • Ph.D. University of Iowa,  Communication: Television Criticism, Digital Culture and New Media, Sports and Media,  2006 
  • MA University of British of Columbia,  English Literature,  2000 
  • B.A. University of British of Columbia,  English Literature,  1997 

Relevant Teaching Experience

  • Assistant Professor of Communication, University of Houston - Victoria (2006 - Now)
  • Communications Studies Instructor, University of Iowa (2004 - 2006)
  • Public Speaking and Composition Instructor, University of Iowa (2003 - 2005)
  • Teaching Assistant, University of Iowa (2002 - 2005)
  • English Literature Teaching Assistant, University of British Columbia (1997 - 2000)

Academic Scholarship/Research/Creative Endeavors


  • Baerg, A. (2011). Classifying the digital athletic body: Assessing the implications of the player attribute rating system in the sports video game. International Journal of Sport Communication, 4, 133-147.
  • Baerg, A. (2010). Book Review: Power play: Sport, the media and popular culture. Sport in Society.
  • Baerg, A. (2010). Book Review: The ethics of computer games. Symploke, 18(1-2), 398-400.
  • Baerg, A. (2010). Genetic metaphors, the body and digital basketball: Dynamic DNA in NBA Live '09. Journal of Communication Studies.
  • Baerg, A. (2009). Just a fantasy? Exploring fantasy sports. Electronic Journal of Communication, 19(3-4).
  • Baerg, A. (2009). Neoliberalism and the digital game. Symploke, 17(1-2), 115-127.
  • Baerg, A. (2008). Book Review. Thinking otherwise: Philosophy, communication, technology. Symploke, 16(1-2), 341-343.
  • Baerg, A. (2007). Book Review. Always, already new: Media, history and the data of culture. Symploke, 15(1-2), 383-385.
  • Baerg, A. (2007). Fight Night Round 2, mediating the body and digital boxing. Sociology of Sport Journal, 24(5), 325-345.


  • Baerg, A. (2011). Neoliberalism, Risk and Uncertainty in the Video Game. In Neoliberalism's Cultural Work.
  • Baerg, A. (2008). 'It's (not) in the game': The quest for quantitative realism and the Madden Football fan. In L.W. Hugenberg, P.M. Haridakis & A.C. Earnheardt (Ed.),Sports mania: Essays on fandom and the media in the 21st century (pp.218-228). Jefferson, NC: McFarland & Company.