SECTION: GENERAL INDEX: A-1

SUBJECT: USE OF UNIVERSITY NAME OR LOGO

POLICY

The Office of Communications and Marketing is responsible for determining whether the institution's name may be used in conjunction with a particular project or service, for internal use and external use. This office may refer requests for such use to the president, or others, as appropriate.

The institution does not permit the use of its name in external announcement, advertisement, publication, or report if such use in any way implies institutional endorsement of any product or service.

Any firm or its advertising agency requesting the use of pictures of the institution or its facilities for sale or advertising purposes, or requesting the use of any copy relating to such pictures or facilities, should be referred to the Office of Communications and Marketing. (Please see UHV Graphics Standards Manual at http://www.uhv.edu/oua/pdf/graphics.pdf.  Hard copies are also available by contacting the Office of Communications and Marketing.)

Approved:

Signature obtained          4/14/04
Don Smith, Ph.D.            Date
Interim President

Next review date: April 2006
Origination: Office of University Advancement