University of Houston-Victoria alumna Christine Hollinden is celebrating her company’s 20th year by experiencing a 58.1 percent increase in business and
landing her company on two fastest-growing businesses lists.
Hollinden | professional services marketing recently was ranked on the Houston Business Journal’s Houston Fast 100 list. The publication ranks the Houston
area’s 100 fastest-growing private companies based on revenue growth from 2010 to 2012. The company also was ranked in the publication’s Top 10
Fastest-Growing Houston-Area Woman-Owned Businesses.
Hollinden, who was then known as Christine Hafernick, graduated in 1985 from UHV with a Bachelor of Science in Business Administration. While the campus
has changed since she was a student, the one-on-one attention professors give to students is still the same.
“My UHV professors had real-life experiences and passion that they passed along to me,” Hollinden said. “Being from the small town of Lolita, I appreciated
the personal attention the professors gave me and the confidence I needed to achieve greater heights.”
Hollinden started her company in 1993 after realizing professional service companies such as accounting, engineering, consulting and law firms were
overlooked by marketing firms.
“I liked the challenge of working with intelligent, educated professionals who needed help communicating what made their firms unique,” she said. “These
professionals are great at what they do but often struggle with getting new business and developing their firms.”
Hollinden said the keys to her success are staying relevant in her clients’ industries, embracing changes in technology, having a good business plan and
being proactive in her firm’s finances. She also credits her firm’s growth to concentrating on her business plan and not wavering on supporting
professional service firms during the economic slump.
Hollinden also surrounded herself with solid advisers, not just cheerleaders.
“The entrepreneurial women who serve as my own personal advisory board offer insight and hold me to the challenges I set for myself,” she said. “It is
important to have people who support you, but it is vital to have people who challenge you.”