Appendix C12: Marketing Risk Analysis Profile
Revised: June 6, 2012
Major Departmental Functional Tasks:
- Communications
- Marketing
Tasks Considered Critical:
- Public/Media Relations
Tasks Considered Important:
- Communication - dependent upon timing
Tasks Considered Less Important:
- Marketing - dependent upon timing
Minimal Emergency Personnel:
- Director of Marketing and Communications
- Communications Specialist
- Administrative Secretary
Minimal Emergency Equipment/Supply Needs:
- 3 Computers with network and internet access
- 1 Printer
- Minimal work area for 3 people
- 1 Fax machine
- 2 Radio transmitters for in-house communications
- 2 Cell phones
General Impact Statement:
The impact of the business interruption in this department could have a critical effect on the university’s communication with the public. In the event of an emergency, it is critical for the department to have timely and accurate communication to the media about the status of the university. Marketing initiatives are generally less critical, but could rise in importance depending upon the timing of the emergency.
