Select four courses from the following list.
| MKT 6300 |
Selected Topics in Marketing
Cr. 3. (3-0) MKT 6352
|
| MKT 6371 |
Seminar in Consumer Behavior
Cr. 3. (3-0) MKT 6352
Discussion of the buying process to gain insight into conducting marketing research and designing product offers; how consumers think, behave, and learn about new products; what interests consumers; how consumers evaluate products and services, make choices, and feel about purchases; buyer motives, choice criteria, information processing, and decision making processes; buyer demographics and lifestyles; marketing strategies using the marketing mix. Credit will not be given for both MKT 6371 and MKT 6316. |
| MKT 6372 |
Marketing Research
Cr. 3. (3-0) MKT 6352
Research issues, methods and applications in marketing. The scope of market research, buyer and industrial applications, research methodologies including research design, data collection and analysis, report writing and presentation. Credit will not be given for both MKT 6372 and MKT 6317. |
| MKT 6373 |
Seminar in Business to Business Marketing
Cr. 3. (3-0) MKT 6352
Impact of the current business environment on business-to-business marketing and purchasing; current practice in business-to-business marketing and purchasing, including concepts, theories, institutions, and events; managerial decision-making and competitive strategy and program development. Credit will not be given for both MKT 6373 and MKT 6315. |
| MKT 6374 |
Seminar in Services Marketing
Cr. 3. (3-0) MKT 6352
Marketing and managing services as opposed to tangible goods; current practice in services marketing and management; managerial decision making and competitive service strategy development. Credit will not be given for both MKT 6374 and MKT 6327. |
| MKT 6377 |
International Marketing
Cr. 3. (3-0) MKT 6352
Global marketing environment and concepts and theories that are required in order to analyze the global market and to develop global marketing strategies. Readings, cases, and projects. Credit will not be given for both MKT 6377 and MKT 6318. |
